Ad Campaigns
Country Delight promotes the purity and quality of milk through its new ad campaign
Mumbai: Country Delight, a dairy brand offering milk products and kitchen essentials has recently launched an exclusive advertising campaign featuring two ad films that resonate with the brand’s commitment to purity and quality of milk. The campaign’s titled ‘Technology ka Kamaal’ and ‘Black Tea’ aim to bring back the good old quality, purity, and tradition of milk to consumers while celebrating the relationships built around milk. The campaign will run on digital platforms and eye a viewership of 5 million.
Country Delight’s in-house creative team has envisaged the new ad campaign, while Basta Films has been the producer. The first ad film, titled ‘Technology ka Kamaal’, highlights how technology can help urban consumers enjoy the good old purity of milk from the comfort of their homes. The ad beautifully delivers the message to the audience through a hearty conversation between three old friends in a park who discuss the essence of technology in bringing back good old things in our lives again.
The second ad campaign, ‘Black Tea’, features a heartwarming story of a mother and son. The ad film starts with a young adult preparing black tea for his mother and reminiscing about his childhood. The ending takes an emotional turn, leaving the viewers with moist eyes. The ad promotes the brand’s VIP Membership while encouraging the viewers to give VIP treatment to their loved ones.
The new advertising campaign falls under the umbrella of Country Delight’s iconic ‘Live Better’ digital campaign. With the aim of urging consumers to live better and choose better by consuming farm fresh products, what Country Delight wishes to highlight through its ‘Live Better’ campaign is why every person should invest in their health irrespective of any age barrier to lead a healthy future.
Sharing his views on the campaign, Country Delight co-founder & CEO Chakradhar Gade said, “We have built a technology platform and a fully owned supply chain that helps people in cities enjoy fresh and pure kitchen essentials from the villages. We wanted to showcase consumer delight as a result of this, and the ‘Technology ka Kamaal’ film does that beautifully. The ‘Black Tea’ film, through an emotional and heartwarming story, brings out the impact of this offering.”
Links for the ad films:
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
