MAM
Cosmos-Maya acquires One Take Media’s content for WowKidz
MUMBAI: Cosmos-Mayahas acquired 250 hours of animation series, movies and nursery rhymes from One Take Media Co (OTMC).The bouquet of its YouTube channels under the umbrella brand, WowKidz will be airing One Take MediaCo’s content. WowKidz is one of the fastest growing kids’ platforms from Asia. These channels cumulatively boast of a subscriber base of over 15 Million and total view count well overover 8 Billion.
OTMChas a very large content bank in English and Hindi and is one of the leaders in providing Value Added Services to DTH, Telecom and Cable industries. These services include Hollywood movies, Hollywood movies dubbed in Hindi& regional languages,South Indian movies dubbed in Hindi, celebrity based cookingshowsand Korean TV series.
Children are very important and they make up a sizeable audience. They have their own choices and likeness.According to BARC, kids as an audience i.e. the age-group of 02-14 years, accounts for 20% of total TV impressions. This is the highest shareacross all age cuts.
The share of cartoonsandanimation in total kids’ viewership has jumped to 89% in 2017 as against 71% previously.The study also underlined the fact that 7 out of the top 10 shows in the genre are home-grown properties demonstrating the power of local franchises like Motu Patlu and ChhotaBheem.
Anish Mehta, CEO Cosmos-Maya said, “With WowKidz, we have been able to provide the best in class entertainment for kids across the globe. Now with the addition of One Take Media’s content, WowKidz has a diversified mix of great content and kids will not have to look for any other destination when it comes to entertainment.”
OTMC Founder & CEO, Anil Khera said, “Cosmos-Maya has pioneered in animation Industry. We are proud to be associated with them and we are happy that our animation series , movies and kids Nursery Rhymes are doing great guns on “WOWKIDZ”.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
