MAM
Corny presents Cornitos CRUSTIES
Mumbai: Cornitos, the Indian Nachos brand, has recently launched an exciting campaign titled “Cornitos Wild As You Like” through a series of captivating ads. The introduction of their new mascot, Corny the un-cooperative chimp, in an ad film released on 7 July, has been nothing short of mind-boggling. Get ready to embark on a delightful journey with Cornitos as they unveil their latest ad, “The Adventures of Corny the un-cooperative chimp,” which introduces the mouthwatering creation of Baked Snack CRUSTIES by Cornitos’ mischievous mascot, Corny.
The current Cornitos ad not only brings laughter but also showcases the incredible CRUSTIES. These funky zig-zag snacks strike the perfect balance between health and taste, being baked instead of fried. CRUSTIES are packed with delicious flavours and incredibly nutritious ingredients such as Beans, Chickpeas, and Potatoes, offering a guilt-free snacking experience. They are available in six enticing variants.
The ad storyline takes place in a research lab where Corny the Chimp seizes the opportunity to cause mischief. Playfully tossing random items into a machine while making mischievous monkey noises, Corny creates a state of panic among the researchers. Their panic quickly turns into surprise and delight when they discover a single CRUSTIES emerging from the machine. Their curiosity takes over, and they eagerly take a bite, savouring the irresistible taste of CRUSTIES. With Corny the Chimp as the mischievous mascot, Cornitos brings to life the wild and imaginative spirit behind their delectable CRUSTIES.
Greendot Health Foods Pvt. Ltd. managing director Vikram Agarwal shared his thoughts on the campaign, saying, “Currently, our brand is recognized majorly for its Nachos range. With this campaign, our aim is to construct a brand narrative that unifies the entire product lineup under a single umbrella. We aim to create an unforgettable storyline that entertains our audience while reintroducing our scrumptious CRUSTIES”.
The renowned advertising agency, Crayons, responsible for this captivating campaign, expressed their concept behind the creation of Corny the Chimp, stating, “Our objective was to disrupt the crowded snack market and captivate consumer attention through Corny’s mischievous and playful activities. We wanted to position Cornitos as a lovable brand that stands out from the competition”.
The “Adventures of Corny the un-cooperative chimp” Ad promises a delightful and mischievous journey, inviting snack lovers to experience the unique and irresistible flavours of Cornitos CRUSTIES.
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
