MAM
Cornitos to promulgate their Total dhamaal offer campaign with a rousing extra 25% offer
MUMBAI: The forerunning brand of Greendot Health foods Pvt Ltd, Cornitos, is collaborating with the movie Total Dhamaal ,having some of the most adept industry veterans like Anil Kapoor, Madhuri Dixit, Ajay Devgn , Riteish Deshmukh, Arshad Warsi, Javed Jaffrey, Boman Irani and Johnny Lever.The movie is Directed and Produced by Indra Kumar and is set to hit the theatres on 22nd Feburary’19.
The 30 seconds ad campaign unfurls the star cast of Total Dhamaal talking about the conspirational 50 crores hidden in Janakpur which everyone is trying to win over. The ad talks about the exciting extra 25% offer that Cornitos has come up with on their luring Nacho Crisps flavors – Sizzlin Jalapeno 60g and Cheese & Herbs 60g. The promo will run across all National and digital platforms. The colorful commercial pursues its viewers to enjoy the movie with these exotic nacho crisps and effectively brings out the key message of the brand which states that it’s always a good time with Cornitos Nachos.
Commenting on the launch of the ad campaign, Mr. Vikram Agarwal, MD Greendot Health Foods Pvt Limited – Cornitos, said: “It’s been a celebratory year for Cornitos team on marking their 10 year triumphant in the industry. This new campaign will reinforce the brand promise of premium quality and great taste on a special offer of extra 25% crisps inside the nacho packs on popular two flavors for our valuable customers who play a vital role in our success. The tonality and mood of the ad has been kept very picturesque and buoyant just like our alliance with Total Dhamaal team. We are sure that offer and the movie will be a Total Dhamaal to the masses “
Brands
UP govt, HGS unit to skill one lakh youth in digital push
MoU targets jobs, training and future ready talent across state
MUMBAI: Government of Uttar Pradesh has joined hands with OneOTT Intertainment Limited, the broadband arm of Hinduja Global Solutions, to train one lakh youth, signalling a fresh push towards jobs in the digital economy.
The memorandum of understanding, signed with the Employment Department Uttar Pradesh, aims to bridge the gap between skills and industry needs while opening up employment pathways for young people across the state.
The agreement was formalised by principal secretary, labour and employment, M. K. Shanmugha Sundaram and whole-time director, Hinduja Global Solutions and MD and CEO, OneOTT Intertainment Limited, Vynsley Fernandes, in the presence of labour minister Anil Rajbhar.
Under the partnership, OneOTT Intertainment Limited will roll out training programmes, workshops and knowledge-sharing platforms designed to equip youth with skills aligned to a rapidly digitising economy. The initiative will also include research inputs, technical guidance and policy-level support to ensure effective execution.
Principal secretary, labour and employment, M. K. Shanmugha Sundaram, said, “This collaboration will help align skill development programmes with actual industry needs and prepare the youth of Uttar Pradesh for emerging opportunities in the digital services sector.”
Hinduja Global Solutions whole-time director, and OneOTT Intertainment Limited MD and CEO Vynsley Fernandes said, “India’s progress is closely linked to strengthening the capabilities of its young workforce. At HGS, we see skills evolving alongside technology, and partnerships like this help build a stronger digital ecosystem.”
The state government will facilitate coordination across departments and institutions, ensuring the programmes reach the right audiences and deliver measurable outcomes.
As digital infrastructure expands and technology reshapes job markets, initiatives like this are positioning skill development not just as training, but as a gateway to opportunity for the next generation.
