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Cornitos to promulgate their Total dhamaal offer campaign with a rousing extra 25% offer
MUMBAI: The forerunning brand of Greendot Health foods Pvt Ltd, Cornitos, is collaborating with the movie Total Dhamaal ,having some of the most adept industry veterans like Anil Kapoor, Madhuri Dixit, Ajay Devgn , Riteish Deshmukh, Arshad Warsi, Javed Jaffrey, Boman Irani and Johnny Lever.The movie is Directed and Produced by Indra Kumar and is set to hit the theatres on 22nd Feburary’19.
The 30 seconds ad campaign unfurls the star cast of Total Dhamaal talking about the conspirational 50 crores hidden in Janakpur which everyone is trying to win over. The ad talks about the exciting extra 25% offer that Cornitos has come up with on their luring Nacho Crisps flavors – Sizzlin Jalapeno 60g and Cheese & Herbs 60g. The promo will run across all National and digital platforms. The colorful commercial pursues its viewers to enjoy the movie with these exotic nacho crisps and effectively brings out the key message of the brand which states that it’s always a good time with Cornitos Nachos.
Commenting on the launch of the ad campaign, Mr. Vikram Agarwal, MD Greendot Health Foods Pvt Limited – Cornitos, said: “It’s been a celebratory year for Cornitos team on marking their 10 year triumphant in the industry. This new campaign will reinforce the brand promise of premium quality and great taste on a special offer of extra 25% crisps inside the nacho packs on popular two flavors for our valuable customers who play a vital role in our success. The tonality and mood of the ad has been kept very picturesque and buoyant just like our alliance with Total Dhamaal team. We are sure that offer and the movie will be a Total Dhamaal to the masses “
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
