MAM
Coolers & creams noticeable among top FMCG summer product ads
BENGALURU: Summer is here is a fact that has become an uncomfortable one, and probably earlier than ever before as temperatures across the country soared since March. And this fact is made more obvious by the type of ads that are beamed across the telly.
In weeks 9, 10 and 11 of Broadcast Audience Research Council of India (BARC), Food & Beverages brand Coca Cola India Limited found a place among the weekly the top 10 advertisers list. After a short blip – an absence in weeks 12 and 13, the F&B advertiser reappeared in the weekly top 10 advertisers list in week 14 along with its biggest rival globally – Pepsi Co in week 14. The advertiser then made a solo appearance in the top 10 list of advertisers list in week 15, and then had faithful company of Pepsi Co in weeks 16 and 17.
And it is not only the F&B industry that has been advertising on television. Consumer durables brands are another category that have been raising decibels by more television advertising – a case in point – Symphony Air Coolers was present in the weekly top 10 most advertised brands list with 8,091 ad insertions in week 17 (Saturday, 22 April 2017 to Friday, 28 April 2017).
Of course the regular top 10 FMCG advertisers also have so many personal care heat beating FMCG and food and drinks products to offer. Murthy with a new story about Voltas air conditioners, apparel brands with summer wear, products for prickly heat – the volume of ads is only going to get bigger – well Summer is here!
Let us take a look at the top 10 television advertisers Across Genre: All India (U+R) : 2+ Individuals in week 17 of 2017.
The omnipresent Hindustan Unilever Limited (HUL) retained its top rank with a massive 1,50,321 insertions followed far behind by FMCG advertiser Reckitt Benckiser (India) Ltd with 38,616 Impressions at second place. HUL associated beverages brand Brook Bond Lipton India Limited with 27,251 insertions was at third place, followed by Baba Ramdev’s Patanjali Ayurved Ltd with 18,885 insertions at fourth place.
Coca Cola India Ltd with 18,368 Insertions was fifth followed by Lalitha Jewellery with 18,219 impressions at sixth place. Another HUL FMCG personal care products associate – Ponds India with 17,844 insertions was the seventh biggest advertiser followed by oral and personal care company Colgate Palmolive India Ltd with 17,251 Insertions.
F&B biggie Pepsi Co with 16,507 insertions was ninth followed by confectionary company Cadburys India Ltd with 16,109 insertions to complete the top 10 advertisers list for week 17.
Now onto BARC’s top 10 Brands *Across Genre: All India (U+R): 2+ Individuals list for week 17 of 2017.
Jewellery brand Lalitha Jewellery has been quite consistent in its presence as one of the top10 most advertised brands on television, especially during the past few weeks. The brand was the most advertised brand in week 17 with 18,219 insertions followed by FMCG personal care brand Roop Mantra Ayur Face Cream with 10,961 insertions.
HLL’s Fair & Lovely Advanced Multivitamin face cream was the third most advertised brand with 10,339 followed by F&B Domino’s – Dominos Everyday Value Offer with 9,729 impressions. New launches – phone brand Samsung Galaxy S8/S8 Plus with 9,272 ad insertions was at fifth rank followed by HUL’s toothpaste brand Close Up Ever Fresh with 8,706 insertions at sixth place.
The above mentioned consumer durables product Symphony Air Coolers with 8,091 insertions was at seventh rank followed by DTH service provider Videocon d2h with 6,933 insertions. OTT services brand Amazon Prime Video with 6,767 ad insertions was at ninth place with HUL’s home care (detergent) brand Surf Excel Easy Wash with 6,613 ad insertions.
Conspicuous by their absence in the top 10 advertisers and brands lists in week 17 were mobile and internet services providers.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
