MAM
Cool runnings Glucon-D style keeps summer play in full gola swing
MUMBAI: This summer, as thermometers soared and playgrounds sizzled, Glucon-D didn’t just bring the chill, it brought it on a stick. In a refreshing twist on summer relief, Zydus Wellness’ iconic glucose-based drink launched Energy Ka Gola, an on-ground activation that reached over 10,000 children across Mumbai, Kolkata, Hyderabad, and Lucknow. The mission? To serve up joy and energy in equal measure, one colourful, icy gola at a time.
But these weren’t your average roadside treats. Infused with Glucon-D’s glucose and Vitamin C, each gola delivered a burst of quick-absorbing energy and immunity support especially vital for active children facing heat-induced glucose depletion.
Over 700 kilograms of these fortified golas were distributed across 100 plus playgrounds and sports venues, served in familiar flavours like Mango, Orange and Nimbu Pani. The initiative transformed overheated, abandoned fields into buzzing playgrounds again restoring not just hydration, but hope, spirit, and stamina.
“Energy Ka Gola is nostalgia with a purpose,” said Zydus Wellness CEO Tarun Arora. “We’re blending science with sentiment to help children stay active and energised, even in sweltering conditions. Because children shouldn’t have to choose between chasing dreams and dodging the heat.”
To drive the message home, Glucon-D also released a heartwarming film that journeys from deserted playgrounds to scenes of joyful, gola-powered revival. Adding more muscle to the movement were local influencers, coaches, and community leaders who helped spread awareness around fatigue, immunity, and the role of glucose replenishment during peak summer months.
With scorching days becoming the new normal, Energy Ka Gola isn’t just a campaign, it’s a delicious defence mechanism. And Glucon-D’s latest move proves yet again that it doesn’t just fuel bodies, it fuels childhood.
MAM
Virat Kohli fronts new Johnnie Walker Keep Walking campaign
Cricketing icon teams with brand to celebrate life beyond milestones.
MUMBAI: What comes after a century? For Virat Kohli, it’s not retirement, it’s another confident stride forward. Virat Kohli has joined forces with Johnnie Walker Luxe Blended Water to power the next chapter of the iconic Keep Walking spirit. The campaign, launched this week, redefines progress for a new, self-driven India that refuses to linger at milestones.
At its heart is a high-voltage reimagining of Kiss’s classic “I Was Made for Lovin’ You”, reworked by Grammy-winning artist Yunhgblud. Fresh from his high-energy India tour, Yungblud brings raw, rebellious energy to the track, transforming it into a modern anthem of relentless drive.
The film follows Kohli in motion instinctive on the field, present as a father, and building new ventures on his own terms. It shows a man not defined by past achievements but by what he chooses to pursue next.
For over two decades, Keep Walking has symbolised progress. Today it speaks to a generation that sees success not as a finish line but as the starting point for something greater.
Virat Kohli said, “For me, Keep Walking has always been more than a slogan, it’s how I’ve lived. Real success isn’t a trophy or a finish line; it’s the internal fire to move beyond the applause.”
Diageo India vice president marketing Portfolio Head for Premium and Luxury Varun Koorichh added, “Young India today isn’t chasing predefined milestones but carving out paths of their own. This campaign captures that evolving spirit.”
In a world obsessed with arrival, Johnnie Walker shifts the spotlight to what comes after. Through Kohli’s journey, the message is clear: success doesn’t slow you down, it simply raises the bar.
Even legends keep walking, and sometimes the best innings are the ones played long after the crowd has gone home.
