MAM
Convergence India opens on Digital India theme with 434 exhibitors from 29 countries
NEW DELHI: India has emerged as one of the most promising markets for IT and Telecommunications companies with government initiatives such as Digital India and Make in India propelling growth and encouraging major tech companies like Facebook, Microsoft and Google, who are preparing to serve the Indian rural market.
This was the general view of speakers at the inauguration of the 24th Convergence India Expo, which opened in the capital today with 434 exhibitors from 29 countries.
Speakers said India is in the midst of a digital revolution, and the government has unveiled new policies and regulations to accelerate the adoption of ICT in key economic and strategic sectors to increase India’s competitiveness and productivity.
Bharti Enterprises vice chairman Akhil Gupta said, “The Indian ICT sector has entered an exciting growth phase led by the proliferation of digital media and technologies. With over one billion mobile connections, the country’s transformation into a digital economy will be driven by mobile broadband, which will help hundreds of millions of Indians benefit by connecting to the internet. The industry remains committed to the Government’s Digital India vision.”
CII National Committee on Telecom & Broadband chairman Kiran Karnik, who was moderating the inaugural conference session on Digital India, added, “The panellists comprised eminent names who bought a unique and different perspective on the various issues involved. The result was an excellent session, which provided many insights and useful suggestions.”
Keynote speaker at the Convergence India forum, former Secretary in the Government and former Telecom Regulatory Authority of India (TRAI) chairman Pradip Baijal said, “Today’s India and Indians want to be informed and connected 24×7, hence mobile broadband. India has very poor fixed-line tele-density and fixed broadband density. Of seven billion mobiles in the world, 3.5 billion have been converted to mobile broadband. In India, less than 10 per cent of mobiles have been converted to mobile broadband. This needs correction, and I hope the conference will deliberate on this.”
Exhibitions India Group chairman Prem Behl, who conceived the Convergence India Expo, said, “Our endeavour is to bring to the forefront an extraordinary platform, which is informative, thought provoking and empowers both government and industry stakeholders to meet the challenges of the future.”
Participating exhibitors include: Appear TV, Cisco Systems, Elemental Technologies, Ericsson, NAGRA, RiverSilica, SanDisk India and Telenor, among others, who are using the Convergence India platform to showcase cutting-edge technologies and innovations.
Apart from the exhibition arena, concurrent conference sessions are being held in two separate halls with prominent government officials, industry leaders, technocrats, academia, media, etc.
Eminent speakers included TRAI chairman R S Sharma; Kiran Karnik; Broadcom India MD Rajiv Kapur; Cisco India and SAARC managing director – service provider business Sanjay Kaul; Telenor India CEO Sharad Mehrotra; ICA National president Pankaj Mohindroo; Bharti Infratel MD and CEO Devender Singh Rawat; and Viom Networks CEO Syed Safawi, amongst others.
Organised by the Exhibitions India Group, the Expo is supported by the Department of Electronics and Information Technology, Ministry of Communications & Information Technology and Ministry of Information and Broadcasting.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
