Account
Contract wins creative mandate for Paytm
MUMBAI: The year has started on a good note for Contract Advertising. After having won the creative mandate for Tata Docomo and Tata Photon, the agency has now won the creative duties for Paytm which offers the online mobile and DTH recharge experience to consumers.
The account was won over a strongly contested multi-agency pitch.
Paytm founder Vijay Shekhar Sharma said, “We are very happy to announce appointment of Contract Advertising, as our new creative agency. Post a competitive evaluation process, in Contract, we have found an able creative partner who understands our target market opportunity very well. We are confident that with their strong creative capabilities, planning strength and a team with vast and varied experiences, Contract will help Paytm become India’s most loved mobile commerce brand.”
The business, won on Contract’s strategic and creative prowess, will be handled out of the agency’s Delhi office and will include campaign development across TV, print, radio, and digital media.
“Contract is very excited to partner a brand like Paytm that operates in a very dynamic and competitive category. Our integrated approach has yet again demonstrated our strength and expertise which clients are clearly seeing as our differentiated and visible edge over other agencies,” said Contract Delhi senior vice president and GM Shivaji Dasgupta.
Contract Delhi executive creative director Mayur Hola added, “Paytm interested us from the moment we were introduced to the product. It is meticulously designed yet extremely simple to use. Moreover the team there led by Vijay, the self-confessed ‘funaholic’ sweeps you off your feet with their passion and exuberance. The category is exciting, the product limitless in its ambition. We can’t wait to get cracking.”
Paytm is part of One97 Communications which is a mobile internet company in India. One97 is backed by marquee investors like SAIF Partners, Intel Capital, SAP Ventures and Silicon Valley Bank is operates in India, Africa, Europe, Middle East and South East Asia.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
