Brands
Conscious Chemist partners with GoKwik
Mumbai: Innovative skincare brand Conscious Chemist has announced its strategic partnership with GoKwik, a leading e-commerce enabler, to optimise the shopper experience and reinforce the brand’s commitment to high-speed, continuous and sustainable growth.
Conscious Chemist, recognised for its commitment to using clean and sustainable ingredients, has achieved rapid growth after its feature on Shark Tank India, with revenue multiplying four times and website visitors seeing a jump of five times. Conscious Chemist will now focus on deepening its digital D2C footprint by leveraging GoKwik’s tech and data science capabilities to optimise checkout by creating a seamless login experience, prefilling addresses for the shoppers, extensive payment options, and multiple strategic discounts to accelerate revenue growth.
Within a short span of time, Conscious Chemist is already seeing a surge in order volume by 20 per cent and an uplift in GMV of 88 per cent post-partnership with GoKwik.
“GoKwik has continued to showcase prowess in helping D2C brands scale expansively with their solutions. We are witnessing a conversion uplift of 42 per cent already on our website post-integration with GoKwik. We are positive that this partnership will mark a significant chapter of the next phase of our growth journey.” said Conscious Chemist founder and CEO Robin Gupta.
One in three shoppers in India, shop on GoKwik’s network of 1500-plus brands every day, making it the deepest eCommerce shopper network in India. Leveraging this network data capabilities, GoKwik has created full-stack solutions to cater to every issue of eCommerce brands. The solutions have been instrumental in enhancing the ease of online purchases by bypassing login, prefilling addresses, and providing extensive discounts and rewards and best-in-class payment options. GoKwik also uses AI ML capabilities to reduce returns before delivery, owing to cash on delivery orders, a problem unique to the Indian peninsula.
“Conscious Chemist is a shining example of a brand that resonates with modern consumers who value sustainability, awareness and clean living. They have built a product that shoppers want, and we are now committed to ensuring these products reach shoppers in every part of India. We are delighted to support them in expanding their digital footprint and elevating their growth,” expressed GoKwik co-founder and CEO Chirag Taneja.
Conscious Chemist recently raised 1Cr in debt from Recur Club to expand its marketing, product research and digital footprint. Partnership with GoKwik is also a move towards enabling their future expansion plans.
GoKwik houses over 1500 brands eCommerce brands in its network including Lenskart, Neemans, Man Matters, Good Glamm Group, Shoppers Stop, etc, ranging from fashion, beauty, health and nutrition, electronics and other key categories of the online shopping space.
Brands
Kotak Mahindra Prime names Suraj Rajappan as managing director and chief executive
The car-finance arm of Kotak Mahindra Bank lines up a new chief and raises its borrowing limit
MUMBAI: Suraj Rajappan is getting the keys. Kotak Mahindra Prime Limited (KMPL), India’s veteran car-finance outfit, has named him managing director and chief executive, effective June 1st, 2026—the same day his predecessor drives off into retirement.
The board approved the appointment at its meeting on March 18th. Rajappan, currently a whole-time director at the company, has spent his entire 24-year career at KMPL, working across functions before rising to the top job. The three-year term remains subject to shareholder approval, and the company confirmed he faces no bar from SEBI or any other authority from holding the post.
He takes over from Shahrukh Todiwala, who superannuates on May 31st after more than three decades with the Kotak Group. Ashok Vaswani, managing director and chief executive of parent Kotak Mahindra Bank, was generous in his send-off. Todiwala, he said, “leaves behind a legacy marked by prudent growth, strong risk discipline, and a focus on customer-centricity.” Of his successor, Vaswani was equally bullish: Rajappan’s “deep industry experience and execution capabilities position KMPL well for its next phase of growth.”
The board also loosened the purse strings, raising the company’s overall outstanding debt limit from Rs 43,000 crore to Rs 48,000 crore. The expanded ceiling covers bank loans, debentures, commercial paper, treasury operations, credit facilities and external commercial borrowings.
KMPL has operated as a car-finance company since 1996, branching into two-wheeler loans in 2018 and loans against property in 2021. With fresh leadership, a bigger borrowing arsenal and an ambitious lender for a parent, Rajappan’s first task is clear: step on the accelerator.
