Brands
Conran Design Group Mumbai partners with PEP Technologies to create Kriti Sanon’s first beauty label, Hyphen
Mumbai: Conran Design Group Mumbai worked collaboratively with PEP Technologies, the parent company of mCaffeine, and celebrity, co-founder, and chief customer officer, Kriti Sanon to launch everyday skincare label, Hyphen.
Driven by PEP Technologies’ and Sanon’s collective vision to transform skincare, Conran Design Group Mumbai brought to life Hyphen’s vision of creating a differentiated logo that helped it create a distinctive visual identity.
The world of skincare is daunting with jargons and polarized with either nature-led products that aren’t as effective or potent science-led brands that are intimidating. The vision behind the launch of Hyphen is to bridge this gap – and create a brand that unlocks simple yet effective solutions to achieve skincare goals using the power of nature and potency of science. Hyphen’s foremost mission is to provide performance-driven solutions that encapsulate the best of both worlds. With a mission to provide budget-friendly beauty solutions, Hyphen’s products range from Rs 449 to Rs 649.
Speaking about the launch, Hyphen co-founder and chief growth officer Vaishali Gupta said, “Conran Design Group Mumbai shines with unique expertise and creative thinking. They blend design and strategy flawlessly, giving Hyphen’s brand logo a distinct edge.”
Conran Design Group Mumbai managing partner Geet Nazir said, “At Conran Design Group, we’re constantly looking for challenges and opportunities to demonstrate our capability in designing simple and effective brand-led solutions to complex business problems, that make a meaningful difference to clients and their businesses. We leverage our proven global methodologies to craft insight-led, differentiated design solutions, and Hyphen is a perfect example of how we delivered a clutter-breaking and ownable brand grammar in the beauty industry.”
“The creative process for Hyphen was a meaningful blend of Kriti’s vision, unique visual assets and a jargon-free information architecture,” said Conran Design Group Mumbai head of design Mayuri Nikumbh. “We aimed at creating a brand where the user would find confidence in its efficacy and pride in its ownership! The results were a simple, yet ownable brand identity that subtly cues its philosophy and a measured yet vibrant packaging system that lends approachability as well as aspiration,” she added.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
