MAM
Conference in London to debate legal issues around sports sponsorships
MUMBAI: Preparing for the sports partnership opportunities of the future! Sports Sponsorship Law 2005 a conference being organised by The Lawyer Conferences takes place in London on 6 December 2005.
Designed for in-house lawyers, sports sponsorship lawyers and IP specialists, this conference will address the key legal issues surrounding the largest sports sponsorship contracts and deliver powerful tools to maximise the value derived from sponsorship deals.
The one-day forum will show how lawyers can maximise the value of sports sponsorship deals by contractually ensuring optimum visibility for brands and negotiating the widest cover of exclusivity possible. The seminar will shed light on how one can combat ambush marketing by effectively protecting intellectual property rights.
The seminar will also show how lawyers can leverage the full potential of the legal-marketing relationship by understanding the marketing directors’ goals and then effectively delivering on them within sponsorship contracts.
The speakers will include London 2012 commercial and legal director Charlie Wijeratna Uefa
Legal Counsel Jerry McGrath and T-Mobile sponsorship head Toby Hester.
One session is called How to Achieve Optimal Brand Exposure Through The Sponsorship Agreement. This sesion will look at how one identifies competitor categories to widen the definition of one’s brand sector and eliminate all potential competition.
Brands
Funskool enters vehicle toy segment with Blazetrix range
Three construction themed toys priced at Rs 549 mark Made in India push.
MUMBAI: Playtime is shifting gears and it’s revving up with a distinctly desi engine. Funskool India Ltd. has rolled into the vehicle toy segment with Blazetrix, a new Made-in-India range aimed at turning passive play into hands-on action. The debut line-up under Blazetrix leans into a construction theme, introducing three models Buzz Claw, Core Crush and Iron Hook. Built around movement and interaction, the toys are designed to encourage children to build, race and experiment, blending play with motor skill development and social engagement.
But this isn’t just about toy cars with a twist. The range comes wrapped in a narrative layer, complete with storylines and visually engaging packaging, pushing the experience beyond the toy itself into a more immersive play ecosystem.
Manufactured locally, the collection reflects Funskool’s ongoing push towards domestic production while maintaining global benchmarks in safety, durability and quality. The move also aligns with a broader shift in consumer demand, where parents are increasingly looking for toys that combine entertainment with developmental value.
At a price point of Rs 549, the range is positioned as an accessible entry into a category typically dominated by international brands. The affordability, coupled with its interactive features, signals a strategy aimed at scaling quickly across urban households.
With Blazetrix, Funskool isn’t just adding a new product line, it’s stepping into a high-engagement category with a clear pitch: less screen time, more hands-on play. And if the bet pays off, the brand could well find itself driving a new lane in India’s evolving toy market.
