MAM
Complaints filed against 21 companies and individuals on objectionable and misleading ads
NEW DELHI: A police complaint has been filed in the Gomti Nagar police station in Lucknow against various companies and people with regard to advertisements on sex-power, obesity.
This FIR has been registered on the complaint by Lucknow based IPS officer Amitabh Thakur and social activist Dr Nutan Thakur, who had earlier approached the Lucknow bench of the Allahabad High Court on this issue but were asked by the Court to first approach the police.
Based on their complaint under sections 3/5/7/9/9A Drugs and Magic Remedies (Objectionable Advertisement) Act 1954 has been registered. The accused include a total of 21 companies and individuals like Sri Sai Safed Daag, Capsule More Power, Sex Grow Power, Titanic K 2 Capsule, Yoko Pharmacy, Dr P K Jain Clinic, Dr A K Jain Clinic, Jolly Bawasir, Altaz Dawakhana, Paras Medico, Hashmi Dawakhana, D Fit Capsule, Sanyasi Clinic. Parashuram Ojha is the investigating officer of the case.
The Thakurs had in their public interest litigation appealed that as per section 3 of this Act, no advertisement about increasing sexual pleasure, women menstrual disorder and 54 diseases including diabetes, blindness, deafness, insanity, leucoderma, and obesity can be published while as per section 5, all kinds of magic remedies like talisman, kavach, and tantra is completely prohibited. Section 7 makes their violation a cognizable offence punishable between six months to one year. Justice Uma Nath Singh and Justice Dr Satish Chandra ordered them to avail alternative remedy of registering FIR.
The Bench had said that since the alternative remedy of registering FIR against accused newspapers and companies is available, they should first avail this remedy and they can approach the High Court if they fail to get suitable remedy at that level.
The petitioners had wanted the Information and Broadcasting Ministry, Registrar of Newspapers in India, and the Directorate of Advertising and Visual Publicity to be directed to ensure that such illegal advertisements do not get published in any newspaper or aired TV and all administrative and legal measures should be taken in case of violation.
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
