Ad Campaigns
Competishun to empower future innovators with a lifelong mentorship program
Mumbai: The coaching institute for IIT JEE and NEET preparation, Competishun has launched its new campaign “We are there for you.” This initiative is aimed towards mentorship and support for students throughout their academic journey and beyond. Designed and curated by MADnext, this campaign emphasises Competishun’s commitment to nurturing exam-ready students and well-rounded individuals ready to tackle life’s challenges. The campaign focuses on #WinningInLife and #WinningInCompetishun, ensuring students excel academically and personally.
Through this campaign, Competishun aims to break away from only traditional coaching services but will also provide students with a long-term mentorship program. This program will provide students with personalised guidance, emotional support and practical life skills. Competishun’s dedicated team of educators and industry experts will help students build confidence, resilience and a positive mindset. Students will be given a series of workshops, one-on-one mentoring sessions and motivational seminars. This will help the all-round development of the students. The campaign will be promoted through various media channels, including social media, print, and digital platforms, to reach a wider audience and inspire more students to benefit from this unique initiative.
“We believe that true education goes beyond just passing exams; it’s about preparing students for the challenges and opportunities life presents. With the ‘We Are There For You’ campaign, we aim to foster a supportive and nurturing environment that helps students grow not just academically but personally as well. This initiative is a testament to our commitment to creating a brighter future for our students and contributing positively to the educational ecosystem. We are dedicated to helping our students achieve #WinningInLife and #WinningInCompetishun,” said Mohit Tyagi, Founder of Competishun.
Competishun aims to create a comfortable learning environment for students through online education at an affordable cost. The platform offers customised online batches based on students’ needs and performance, with doubt-solving counters and 24/7 support via WhatsApp and phone. The company utilises cutting-edge technology to enhance the learning experience and to provide cost-effective, quality education to all JEE and NEET aspirants at the comfort of their homes.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
