MAM
CommsCredible elevates Priyanka Wadhwa & Neena Biswal as co-founders
Mumbai: On its 2nd anniversary, India-headquartered PR tech start-up, CommsCredible has announced the addition of two women co-founders in its leadership team. The bootstrapped start-up has elevated Priyanka Wadhwa, from head of strategy & operations, to co-founder and chief strategy officer and Neena Biswal, from head of South office, to co-founder & director.
Born during the covid pandemic, the company has won numerous prestigious awards in a very short span of time, which include ETBrandEquity’s ‘Emerging Agency of the Year’, Agency Reporter’s ‘Fastest Growing Agency of the Year’, and Inskpell Media’s ‘Best Consulting Start-up of the Year’, apart from winning many other for its partner clients at forums such a Mint-TechCircle, Campaign India, IDC etc.
Commenting on her elevation, Wadhwa said, “The collective vision and future of CommsCredible is very exciting to me. The opportunities are endless when it comes to the play of technology in PR, as well as its business and community impact. I look forward to taking our business strategy to the next level as we head towards a global scale up in the next phase.”
Added Biswal, “I am happy to be part of this growth journey of CommsCredible. Since inception, I have been privy to how we have grown incredibly through word of mouth and good storytelling, without having to focus on business development. It’s a very interesting time for us as a company, as we add technology to grow asset-lite, expand our client portfolio, and strengthen our offerings to become a preferred partner for brands from diverse industries.”
In her previous role, Wadhwa was heading the company’s business strategy and operations, while Biswal’s prior role included responsibilities such as strengthening media relations and taking an integrated communications approach for partner brands.
Talking about CommsCredible’s success story, founder Aman Dhall said, “Our client and media community have helped us build a strong backbone and led our growth journey. We have been focused on improving collaboration with the media, and enhancing client experience from day zero. That will stay our focus going forward as well. We are very proud of our team having diverse industry experience, as well as great business and media understanding for effective storytelling.”
CommsCredible is currently working with 20+ partner brands across diverse sectors. Its partner clients include early-stage consumer internet startups such as BASIC Home Loan, Onsurity, Sugmya Finance, global VC firms, technology brands such as Picus Capital, PTC Inc., CAST Software and prominent Indian brands such as Grant Thornton Bharat, In-Solutions Global (ISG) and ICICI Prudential Life Insurance.
Currently, it has presence across key geographies in India, including Chennai, Mumbai, Bangalore & Delhi, and overseas in Europe and the US. The company’s vision is to build a credible community, which thrives on factual information and authentic storytelling that builds trust within the media and communication ecosystem.
MAM
PNB Metlife bowls ‘Always Ready for Life’ with Smriti Mandhana
New positioning tackles 91 per cent protection gap plus ageing India’s 230 million seniors by 2036.
MUMBAI: When life throws a googly, PNB Metlife wants you padded up and ready not scrambling for cover. The insurer has unveiled its fresh brand positioning, ‘Always Ready for Life’, fronted by cricket superstar Smriti Mandhana, to spark real conversations about insurance and financial planning at every stage of the journey.
India’s life protection gap remains a stark 91 per cent meaning for every Rs 100 needed to secure families financially, only Rs 9 is covered. At the same time, the elderly population (60 plus) is projected to swell to around 230 million by 2036, roughly 15 per cent of the total population. The campaign underlines PNB Metlife’s holistic take on security, urging Indians to build clarity and confidence around retirement, child education and long-term goals.
PNB Metlife chief marketing & communications officer Sourabh Lohtia said, “There is a unique sense of freedom that comes when careful financial preparation meets present-day opportunities. With this campaign, we want to show that being prepared helps people focus on what truly matters. Financial growth and security are achievable and PNB MetLife wants to support Indians by helping to simplify financial planning, turning every future milestone into something to look forward to.”
The brand ambassador Smriti Mandhana drew a neat parallel, “As a cricketer, we study the pitch, understand opposition, and assess the situation before every match. Life works similarly, staying prepared for every goal or situation is essential, and financial readiness plays a key role in that. Life insurance helps build that strong foundation at every life stage whether we are achieving big dreams, starting a family, buying a home, or planning for a comfortable retirement.”
The push targets millennials and younger audiences through Mandhana’s appeal, rolling out across television, Youtube, Meta platforms, OTT, Google Display and high-visibility outdoor sites. In a country where life can change as quickly as a T20 over, PNB Metlife is betting that preparation not panic is the real winning shot.
