MAM
Comic Con India launches merchandise in India
MUMBAI: Comic Con India launches its own line of merchandise called ‘Comic Con India merchandise’ in India.
The USP of the merchandise is that it is humorous, quirky and comical.
Comic Con India has partnered with Buzzingaa.com and BombayMerch.com (web merchandisers) for the distribution of the merchandise. It is also be available in select stores in Delhi.
Comic Con India founder Jatin Varma said, “Looking at the kind of response we have received in Delhi and Mumbai from the mascots (Super Kudi, Wolver Anna and Wonder Bai); and comic characters that we created, we had no option but to come out with our own merchandise. There was a huge demand by audience and our aim is to let fans take home a piece of their experience.”
The plan is to expand to Mumbai, Bangalore, Calcutta, Chennai and other metros in the coming months. “We are starting with a limited number of products which range from mugs, posters, coasters and metal badges. We‘ll be expanding in to t-shirts and other accessories in the coming months. The products will be available pan India within next 12 months,” Varma said.
Buzzingaa.com co-founder Anish Beri added, “Buzzingaa has been associated with Comic Con India right since it had all began at Delhi and has since participated in all their events. We have seen Comic Con India grow and reach out to a till now virtually untapped market in India. We are quite excited once again to associate ourselves with the Comic Con India team and retail their merchandise.”
Comic Con India has seen International brands like Walt Disney/Marvel promote their merchandise and movies in Comic Con Express Mumbai and second Comic Con India in Delhi.
Varma said, “Merchandise has been one of the main attractions at all our conventions, it contributes over 50 per cent of overall revenue at our conventions. For a lot of the publishing companies it is providing a lucrative revenue line. At second Comic Con India overall sales touched Rs 5 million, out of which approximately Rs 2.5 million of revenue was earned via merchandise.”
MUMBAI: He may have clocked the fastest time on track, but Usain Bolt is now sprinting straight into cricket fandom again. The eight-time Olympic medallist has returned to spotlight his long-standing support for Royal Challengers Bengaluru, featuring in sportswear giant PUMA India’s latest #RCBEverywhere campaign. Dressed in the 2026 RCB jersey, Bolt shared the moment on social media, pairing it with a throwback to the kit he first received in 2021 marking a fandom that has only gathered pace since.
A self-confessed cricket enthusiast and admirer of Virat Kohli, Bolt’s association with RCB has evolved through Puma’s global athlete ecosystem. The brand, which has partnered with Bolt for over two decades, is now leveraging his cross-sport appeal to amplify RCB’s already global fan culture.
The campaign builds on a behaviour that fans have long embraced taking the jersey beyond stadiums and scales it with one of the most recognisable athletes in the world. Bolt’s earlier appearance alongside Kohli and RCB players in a viral reel last year further cemented his status as an unlikely yet enthusiastic member of the RCB faithful.
With #RCBEverywhere, Puma is not just selling merchandise, it is exporting fandom. The campaign invites supporters to join the movement, with opportunities to win match shirts and tickets, while participating in a global conversation that now stretches far beyond Bengaluru.
From Olympic tracks to IPL terraces, Bolt’s latest cameo proves one thing, speed may be his signature, but fandom travels just as fast.
