MAM
Colour TV sales expected to hit 2 million during World Cup
MUMBAI: Colour TV sales during the World Cup season are likely to touch the two million mark.
This market estimate should come as specially good news after the post festive season of Diwali sales plummeted four per cent . The news is not as bright for black and white TV sets though, which are expected to register only a marginal increase.
With CTV sales poised to shoot by 40 per cent during the world Cup, manufacturers are geared up to cease the market by flooding it with World Cup special offers
While LG Electronics is one of the official sponsors for the event, South Korean rival Samsung is also hoping to ride the wave of cricket interest with increased sales. The other TV companies are also hoping to cashing in on the world cup frenzy.
While official sponsor LG Electronics India Pvt. Ltd. has earmarked a budget of whooping Rs 350 million for its consumer promotion ‘World Cup Pass Chahiye’ offer. The unique aspect of the campaign running from 5 January till 28 February is unlike any other world cup special offer. The company will be offering free passes for the Cricket World Cup to the lucky few and not just tickets to South Africa.
With every purchase of consumer electronics or home appliance product and 17 inch Colour Monitor from LG, the consumers has a chance to participate in the contest. The prizes include over 701 lucky prizes ranging from a Gold Pass and 600 silver passes for the World Cup matches and 100 limited edition LG products besides assured gifts.
The gold pass would entitle the winner an opportunity to attend all the World Cup matches in South Africa along with a friend/family member. The Silver Pass, on the other hand, would enable its winner to watch an individual match during the World Cup matches. The airfare and the hospitality for the winners of these passes would be taken care of entirely by the company.
According to an official release, company is targeting to achieve a sales turnover of Rs 9.2 billion, which amounts to a 60 per cent growth than the last year.
Meanwhile Sansui India, the Indian arm of Sansui Electronics Japan, announced its World Cup offer too. On purchase of a Sansui color television, customers get another television or a ten-band world radio or a VCD player free. Sansui offer will be closed on 31 January. The company expects to sell about 0.25 million CTVs during the World Cup season.
Philips India on the other hand is utilizing the world cup season to launch its new models targeted at the new emerging up-market segment. The company is also set to market flat CTVs, Plasma and Projection CTVs aggressively. Amongst the just launched is a new top-of the line range of Pixel Plus CTVs with Pixel Technology.
The electronics manufacturers expect to register a 100 per cent growth in the during the world cup first quarter. The company has budgeted around 1.2 billion for advertising and marketing during world cup. According to the media reports, the company expects to sell 150 to 160,000 units of CTVs.
Another electronic consumer goods manufacturers with innovative marketing strategy on hand is Onida. The company has seized the world cup opportunity fillip its sales. According to the television commercial currently on air, all Onida colour televisions bought during the festive offer period have a four year warranty. They have called this a offer a World cup to World cup offer.
Even the homebred Videocon has targeted world cup as an opportunity to increase their sales with their ‘Khel ke Dekho’ offer. The company has reserved a 1.1 billion as its world cup offer budget. According to media reports, company expected to sell about 450 thousand CTVs. The rural sale is expected to grow up by 50-55 per cent.
MAM
VML India lands two finalist spots at Cairns Hatchlings 2026
The Mumbai agency is back in Australia with two teams, a UN brief and 24 hours to impress
MUMBAI: VML India is heading to Australia again. The Mumbai-based creative agency has secured two finalist spots at the Cairns Hatchlings 2026 competition, one in the Audio category and one in Design, making it the only Indian agency to have reached the finals in both editions of the contest since its launch in 2025.
Four people will make the trip. Senior copywriter Shilpi Dey and senior art director Raj Thakkar will compete in Audio. Art directors Shabbir and Shruti Negi will go head-to-head with the world’s best in Design. The finals take place at the Cairns Convention Centre from 13th May, culminating in an awards ceremony on 15th May.
The work that got them there is worth examining. For the Audio category, Dey and Thakkar tackled a brief for LIVE LIKE MMAD with a campaign called Inner Voice, Interrupted. Using spatial audio techniques, the campaign recreates the overwhelming self-doubt that descends after a long workday, physically panning negative thoughts left and right before cutting the noise entirely to reveal a confident inner voice. Strategically targeted at commuters via Spotify during evening rush hours, the campaign reframes the hours after work as an opportunity for personal growth and charitable action.
For the Design category, Shabbir and Negi worked on a brief for Canteen’s Bandanna Day, a campaign highlighting how cancer pushes teenagers out of their own defining moments. Using a pixelated design language to create stark contrast between a blurred world of isolation and a focused world of connection, the campaign, titled The Flipside of Cancer, shows teenagers fading into the background of birthdays, skateparks and school proms. As a Canteen bandanna appears, the blur flips and the teenager snaps back into sharp focus.
Kalpesh Patankar, group chief creative officer of VML India, made no attempt to disguise his satisfaction. “We are immensely proud to see our teams consistently excel on the Cairns Hatchlings platform since its inception,” he said. “They have masterfully tackled challenging briefs across diverse categories, demonstrating both layered storytelling and a unique creative approach. This exceptional teamwork is truly inspiring.”
Dey and Thakkar, returning to the finals after last year’s run, were candid about the demands of the audio medium. “It’s one of the most demanding mediums, where we only have a few seconds to capture a listener’s world with sound alone, so absolute clarity is essential,” they said. “The true measure of creative work is its ability to create positive change, and our audio submission was made to help those who need it most while encouraging people to silence the inner voices that hold them back.”
Shabbir and Negi, competing in Design for the first time, described the experience as “a completely different beast.” “We see it as an opportunity to showcase our expertise, raise the bar, and challenge ourselves in new ways, while also learning from creative minds from across the globe,” they said.
In Australia, the four finalists will face a live 24-hour brief from the United Nations before presenting in a live pitch session. Twenty-four hours, one brief, one shot. VML India has been here before. It knows exactly what is at stake.
