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Colors strengthens sales team with 2 national directors
MUMBAI: Colors has announced the appointment of two new members in its sales team, signaling an aggressive push for augmenting revenues.
The channel has created two new posts – National Director, Property Sales and National Director, Client Servicing. While Pappan Majumdar has been roped in to be national director for property sales, the other post has gone to Shivani Raina Ghosh.
Both Majumdar and Ghosh will report into Colors National Sales Head Simran Hoon. “Both these appointments are in line with our aggressive revenue growth plans ahead,” Hoon said.
Majumdar brings with him 13 years of media ad-sales experience. At Colors, he will be focusing on client servicing of non fiction and big ticket shows like Fear Factor, Bigg Boss and IPL Entertainment, amongst others.
Majumdar moves in from National Geographic & Fox Channels India, where he was serving as VP and heading the ad sales of the channels. Earlier, he had worked with Star India, MTV and the Times Group.
Meanwhile, Ghosh’s role will encompass handling brand innovations in advertiser funded programmes (AFP), thus helping advertisers with brand solutions that extend beyond the TVCs.
Ghosh comes with over 14 years of experience in advertising under her belt. She moves from FBC (Fact Based Communications) Media, where she was serving as head of media strategy & branded content. Earlier, she has worked with Lodestar, McCann and Mudra.
MAM
Netflix Q1 2026 earnings ad growth and content spending in focus
Streaming giant set to report results on Thursday after walking away from Warner Bros Discovery takeover.
MUMBAI: Netflix is about to hit play on its latest quarterly numbers and investors are hoping the plot thickens in all the right ways. The streaming leader reports its first-quarter 2026 earnings on Thursday, marking its first set of results since it walked away from a proposed takeover of Warner Bros Discovery. That failed bid would have handed Netflix prized franchises such as Game of Thrones and Friends on a silver platter, sparing the costly effort of building its own library. Instead, the company now faces tougher competition from a potential $110 billion Warner Bros-Paramount Skydance combination, should that deal close.
Analysts polled by LSEG expect Netflix to post a 15.5 per cent rise in revenue to $12.18 billion, with advertising contributing $634 million. The company raised US prices in March, a move some believe could prompt an upward revision to its full-year revenue forecast and nudge more subscribers towards the faster-growing ad-supported tier.
Netflix shares have climbed 13 per cent so far this year and are up roughly 26 per cent since the company stepped back from the $72 billion Warner Bros deal. With the merger drama behind it, the spotlight now shifts to how aggressively Netflix can expand its advertising business and live programming.
“We’re kind of entering another phase for the ad business, where they are becoming one of the largest scaled global advertising platforms,” said Gabelli Funds portfolio manager John Belton, which holds Netflix shares.
During the quarter, Netflix beefed up its live slate with a BTS concert streamed from Seoul that drew 18.4 million viewers worldwide and the 2026 World Baseball Classic, which became the most-streamed baseball game globally. Investors are watching for signals that the company will lean further into sports and other live events to fuel ad revenue growth.
The results come at a pivotal moment. Having dodged what could have been a debt-heavy acquisition, Netflix has the freedom and the cash to double down on its core strengths: original content spending and building a robust, scaled advertising platform. Whether the numbers deliver a binge-worthy performance or leave viewers wanting more, one thing is clear: the streaming wars are far from over, and Netflix is determined to keep its crown.
Expect plenty of drama when the figures drop after all, in the world of streaming, every quarter is its own cliffhanger.
