MAM
Colors spices up IPL with 4 new properties
MUMBAI: Keeping in line with its partnership agreement with the Indian Premier League (IPL), Colors has created a new cricket entertainment campaign to craft the IPL brand into a “spicier” variety.
Christened IPL Tadka Maar Ke, the campaign, beginning tomorrow, will initiate the launch of four new properties – IPL Rockstars (a music talent hunt show), IPL Fear Factor Edition, IPL Awards and IPL Parties.
Avers Colors marketing head Rameet Arora, “IPL Tadka Maar Ke is the perfect marriage between two very strong entertainment brands – IPL and Colors. We have created this unique campaign IPL Tadka Maar Ke to signify the Colors‘ contribution in making brand IPL even spicier.”
The channel has also constituted a logo for the campaign, which reflects the “energy of IPL and cricket and the ‘tadka‘ or the unique touch that Colors brings.”
The Logo communicates everything – the vibrancy, the richness, the dynamics and its mass appeal through bright orange tongues and yellow flaming tongues lapping up all the excitement.
Amongst the properties, IPL Rockstars will be the first of its kind music talent hunt show where the contestants will be performing inside the stadium during the IPL matches. Meanwhile, the channel is in process of finalising the IPL players for the IPL Fear Factor Edition.
Among the other properties, IPL Awards will ad a glitzy and glamorous Bollywood tadka to the event while IPL Parties will be full of fun and fashion.
The channel has decided to promote the IPL Tadka Maar Ke brand heavily across its network channels and other media platforms.
Brands
Pocket FM elevates Lalit Gangwar to COO to drive global growth
Founding member to lead operations, monetisation and expansion across markets
MUMBAI: Pocket FM has elevated Lalit Gangwar to chief operating officer, tasking the founding team member with leading global business operations as the company sharpens its international growth strategy.
In his new role, Gangwar will oversee end-to-end operations across markets, including growth, monetisation and execution for the company’s audio business. The appointment comes as Pocket FM looks to strengthen its operating foundation and build a more predictable, scalable global business.
Gangwar has been closely involved in shaping the company’s trajectory from its early days. He played a key role in building the growth and marketing playbook in India, helping the platform scale to over 150 million users within its first year and establish a strong foothold in the audio storytelling category.
He later led Pocket FM’s expansion into the United States, where he set up teams, defined market strategy and drove scale, contributing significantly to the company’s international ambitions.
Pocket FM co-founder and CEO Rohan Nayak said, “Lalit has been central to Pocket FM’s journey from the very beginning. He has built our growth engine and scaled our business across markets.” He added that the company’s focus on nurturing internal talent makes Gangwar a natural choice to lead the next phase.
Gangwar said, “Pocket FM has always been driven by a simple belief that powerful stories can travel across borders and create meaningful impact.” He noted that the company will continue to focus on scaling markets, investing in AI-led storytelling and strengthening monetisation.
As COO, Gangwar is expected to bring greater operating discipline while building systems, talent and processes to support long-term growth.
With leadership continuity and a clear global focus, Pocket FM appears to be turning the page to its next chapter, one that aims to take its storytelling playbook well beyond home turf.
