MAM
COLORS sets new benchmarks with disruptive marketing for its latest offering “Ram Siye Ke Luv Kush”
MUMBAI: Starting today, COLORS is all set to present an epic saga that not only reflects India’s deep-rooted culture but blends history and entertainment in the most magnificent way. Ramayan, the eternally universal unifier, a holy scripture that depicts story of Ram-Sita is COLORSupcoming magnum opus show Ram Siya Ke Luv Kush powered byIndia Gate Basmati Rice. The show is an artistic redemption of Lord Ram and Sita’s journeythrough the lens of their warrior sons Luv-Kush. With a thought to bring alive the age-old epic on just on television but also on ground for its audience, COLORS launch a robust on- ground marketing initiative COLORS Bhakti ki Yatra. Flagged off in Lucknow with the lead actors from Ram Siya Ke Luv Kush on 1st Aug 2019, thisholy structure on wheels uses hologram technology to showcase Ramayan’s chapters and give ‘Sakshat Darshan’of Ram, Siya, Luv and Kush to the devotees.
Planned across 5 cities in Uttar Pradesh, this consumer drive has been further promoted by Big FM. The procession was led by devotional performance by highly talented set of dancers and larger than life structure of ‘Luv Kush controlling the Ashwamegh’, Bhakti Ki Yatra has proven to be a major attraction point and continues making the state witness the story-telling proficiency. Adding to the entire experience, a branded Ram Raksha Stotrabooklet were also handed over to everyone present as a memorabilia.
The entire marketing campaign was backed by strong print, outdoor, digital and television plan to create major impact. A 10-day long perception led campaign across key sites in Mumbai displayed the magnum opus imagery of the show along with nostalgic Ram-Siya aarti in metro and local trains. All network channels will have a five minutes roadblock on the launch day. As a part of the print campaign and to create anticipation before the launch, multiple insertions along with a combination of jackets and front-page impact ads across key publications were taken. As a part of on ground activation, COLORS’ popular Intectual Property, COLORS Golden Petal Clubalso hosted events across key cities in Uttar Pradesh to further engage with the viewers.
Shaping an effective media campaign, Sapangeet Rajwant, Head, Marketing and Digital – Hindi Mass Entertainment , Viacom18 commented, “At COLORS our focus has always been to create immersive experience for our audience across all platforms. With Ram Siya Ke Luv Kush we wanted to go a step further to reflect the scale and impact of the show.Mythological shows appeal to audience across all age groups, and with all our initiatives the idea was to creatively bring them closer to the concept and blend modern day technology to the age-old tale. Bringing this thought alive, we launched COLORS Bhakti ki Yatraalong with a robust digital plan to strike the right chord with the audience. While, Bhakti Ki Yatra gave viewers a unique storytelling experience through holograms, our digital association with Google helped us target a new set of audience.”
In partnership with Google, COLORS will create a unique consumer experience on the digital front. It will enable users to engage in an interactive voice session with the lead actors of the show through Google Assistant, who can also share customised GIFs of the show on several platforms such as whatsapp, Instagram and many more.Additionally, first of its kind Twitter Setuwas also created as a digital replica to the famous Ram Setu with 1,523 usersreplying to a single tweet. Providing Darshan on the go is the digital travelogue, Ram Dhaam Yatrawhere televisions favourite Aishwarya Sakhujatakes viewers to places of great significance to Ramayan. In partnership with UC Browser, COLORS will also offer a series of in-app activities for users, helping them to vote and comment on key aspects of the show.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
