MAM
Colors ropes in six advertisers for Bigg Boss 3
MUMBAI: After signing Big B (Amitabh Bachchan) to host Bigg Boss season 3, Colors has already roped in a presenting sponsor and five associate sponsors prior to the launch of the show.
“The pre-launch response for the show is very good, and we have already signed multiple sponsors for Bigg Boss. Vodafone has come in as presenting sponsor while five associate sponsors have also been finalised. Some more will be signed shortly,” Colors CEO Rajesh Kamat tells Indiantelevision.com.
The channel has got Lux, Garnier, Sunsilk, General Motors Chevy and Max New York Life as associate sponsors.
Bigg Boss-3, which will be launched on 4 October, will air every night at 9-10 pm.
Colors will also shift its weekend 9 pm show 100% De Dhana Dhan to 10 pm in order to accommodate Bigg Boss from 10 October. Unlike the previous version wherein the host would come on the show only on the eviction days, Bachchan will be appearing on the show twice every week – on Fridays and Saturdays. As Pop Philosopher, Bachchan will bridge the gap between Bigg Boss participants and viewers through contextualising events, simplifying emotions and analysing developments that happen within the Bigg Boss house. |
On Fridays, he will be interacting with all housemates and announcing the eviction, while on Saturdays he will be talking to the evictee for an hour – trying to analyse and de-code his/her emotional journey in the Bigg Boss house. Kamat says, “It is our honour to have Bachchan on-board and we look forward to him providing his inimitable touch to one of our most popular format shows.” Talking to Indiantelevision.com about his role, Bachchan explains, “I am not an anchor here but more of an informer. Before accepting the show, I thought of what difference I can bring to the show. I decided that on eviction day I can analyse the whole week and discuss the scenarios with the contestants. I can also talk about the hidden feelings of the person. This was my philosophy, which the channel liked and coined the term, Pop Philosopher.” |
In its debut season on Colors, the show was launched at 10 pm band, targeting the urban audience. And at that time also, the show had replaced Khataron Ke Khiladi’s first season on Colors. Clarifying on why the channel is placing an edgy-show like Bigg Boss at 9 pm, Kamat adds, “Our channel share and reach in the 9 – 10 pm block has increased significantly. With Bigg Boss at this time slot, we are confident of further strengthening our position in this block, leading to a wider gap between Colors and the other players in the GEC (general entertainment channel) category.” The channel has also shot a special music trailer with a song sung by Bachchan himself, set to music by Vishal Shekhar. |
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
