Brands
Colors Queen steps into Hindi cinema with sparkling Masti 4 tie-up
MUMBAI: Colors Queen Cosmetics is adding a touch of glamour to the big screen with its latest Hindi cinema outing in the much-awaited comedy caper Masti 4. The fast-growing beauty brand has revealed details of its on-screen product placements, behind-the-scenes presence and wide visibility across the film’s promotional blitz.
The collaboration felt natural to the brand, thanks to the movie’s vibrant mood and its stylish female cast whose effortless charm mirrors Colors Queen’s own personality. After a successful partnership at the Raabta event with Kangana Ranaut, the brand saw Masti 4 as the ideal moment to leap into mainstream entertainment with confidence.
In the film, actresses are seen using some of Colors Queen’s best-loved favourites including the Sheer Lip Tint, Color Stay Non-Transfer Lipstick and Totally Matte Non-Transfer Lipstick. The products appear across vanity shots, beauty routines and close-ups, slipping neatly into the film’s colourful storyline.
Co-founder Nitin Panjwani said the association brought the brand’s spirit to life, adding that watching the products blend seamlessly into the film has been “incredibly rewarding”. The tie-up, he said, elevates the brand’s mission of making trend-led beauty accessible to all and signals the start of more cinematic collaborations.
Beyond the film itself, Colors Queen enjoyed a strong run across digital promotions, premiere-night visibility, influencer-driven content, trailer spots and behind-the-scenes footage.
By stepping into the world of Hindi cinema, the brand is weaving beauty into cultural storytelling, using cinema’s emotional pull to remind audiences that make-up can be fun, expressive and within easy reach.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
