Colors Queen adds star shine at Masti 4 fan fest

MUMBAI: Hindi cinema glamour got a fresh coat of colour as Colors Queen Cosmetics turned up the sparkle with an exclusive meet and greet featuring the cast of Masti 4. It was beauty, banter and Hindi cinema all in one swirl, creating a lively evening where stars, fans and creators came together in full technicolour spirit.

The energetic session saw Vivek Oberoi, Riteish Deshmukh, Aftab Shivdasani, Elnaaz Norouzi, Ruhi Singh and Shreya Sharma meeting fans, posing for photos and diving into rapid fire games. The excitement was dialled up with makeup themed Q and A rounds and a special Colors Queen photo booth for giveaway winners who snagged the chance to interact with the cast.

Colors Queen Cosmetics co-founder Nitin Panjwani, said the event mirrored the playful mood of Masti 4 and the brand’s own colourful, expressive identity. He added that the collaboration celebrated individuality and affordable glamour, bringing the spirit of Colors Queen alive in an interactive setting that connected fans, creators and the film’s stars.

Immersive product zones showcased the brand’s newest launches, including the red cushion foundation, gloss bomb lip luminizer, gloss bomb stick and grip primer. Guests could swatch, snap photos and share instant feedback. A social media giveaway on Instagram and Snapchat added to the buzz, with one lucky winner taking home an iPhone 17 Pro.

The partnership signals the beginning of Colors Queen’s deeper dive into Hindi cinema driven marketing, setting the stage for future collaborations and campaigns. By blending beauty with stardom, the brand transformed the Masti 4 meet up into a celebration of confidence, colour and self expression, reaffirming its strong place in India’s modern beauty culture.