Brands
Colors Queen adds star shine at Masti 4 fan fest
MUMBAI: Hindi cinema glamour got a fresh coat of colour as Colors Queen Cosmetics turned up the sparkle with an exclusive meet and greet featuring the cast of Masti 4. It was beauty, banter and Hindi cinema all in one swirl, creating a lively evening where stars, fans and creators came together in full technicolour spirit.
The energetic session saw Vivek Oberoi, Riteish Deshmukh, Aftab Shivdasani, Elnaaz Norouzi, Ruhi Singh and Shreya Sharma meeting fans, posing for photos and diving into rapid fire games. The excitement was dialled up with makeup themed Q and A rounds and a special Colors Queen photo booth for giveaway winners who snagged the chance to interact with the cast.
Colors Queen Cosmetics co-founder Nitin Panjwani, said the event mirrored the playful mood of Masti 4 and the brand’s own colourful, expressive identity. He added that the collaboration celebrated individuality and affordable glamour, bringing the spirit of Colors Queen alive in an interactive setting that connected fans, creators and the film’s stars.
Immersive product zones showcased the brand’s newest launches, including the red cushion foundation, gloss bomb lip luminizer, gloss bomb stick and grip primer. Guests could swatch, snap photos and share instant feedback. A social media giveaway on Instagram and Snapchat added to the buzz, with one lucky winner taking home an iPhone 17 Pro.
The partnership signals the beginning of Colors Queen’s deeper dive into Hindi cinema driven marketing, setting the stage for future collaborations and campaigns. By blending beauty with stardom, the brand transformed the Masti 4 meet up into a celebration of confidence, colour and self expression, reaffirming its strong place in India’s modern beauty culture.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
