Ad Campaigns
Colors partners with Seagram’s Imperial Blue and Wavemaker India for its latest new year’s campaign
Mumbai: This New Year, Seagram’s Imperial Blue packaged drinking water has partnered with Colors and Wavemaker India to launch AI technology-driven personalised new year greetings. The campaign will feature celebrities from its last two co-created campaigns – Karan Kundra, Pratik Sehajpal, and Nishant Bhat.
This is the first time a brand in this category has used AI technology to do such an innovative campaign. Multi-talent and multiple-syllable voice video synthesis has been crafted and deployed as a category-defining innovation.
Pernod Ricard India general manager of marketing Ishwindar Singh commented on the partnership, saying, “It’s great to partner with Colors on this AI-enabled, clutter-breaking innovation. This unique partnership will enable our audience to surprise their loved ones with a personalised, light-hearted new year message featuring their favourite TV stars. With Colors, we are happy to create a unique moment of conviviality between Seagram’s Imperial Blue packaged drinking water, our consumers, their family, friends, and loved ones—and for the first time—their favourite stars. Spreading cheer during the new year aligns strongly with the brand’s core philosophy of inspiring its patrons to embrace life with a smile.
Viacom18 head of branded content Vivek Mohan Sharma said, “It’s a one-of-a-kind, breakthrough campaign where we are experimenting with newer ways to integrate technology in brand stories. This creates a high impact, immersive experience for consumers. We are proud of this innovation and grateful to our partners for trusting our vision.”
This AI activity will encourage the viewers to go to a microsite at www.colorstv.com/becausemenwillbemen, select their favourite artist they would like wishes from, enter the names, and the video will be created with personal wishes from their favourite celebrities. The videos will be downloadable and shareable on WhatsApp and social media sites like Facebook.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
