Ad Campaigns
Colors Infinity launches limited-edition ‘Shark Fin Sippers’ to create buzz around Shark Tank 10
MUMBAI: Colors Infinity came out with an out-of-the-box experimental marketing campaign for the premier of the 10th season of its famous show ‘Shark Tank’ in India. The campaign did not talk about the show but used an interesting made up energy drink and sipper, ‘Shark Fin Sipper’, to create buzz around the show.
Known for its absurd promotional campaigns, energy drinks cater to a saturated market and it would have been really difficult for the brand to disrupt this market. Therefore, it worked with an agenda to cause disruption in the viewers’ minds and intrigue the audience.
Colors Infinity introduced Shark Fin Sipper as a revolutionary new sipper/energy drink that doesn’t give you wings but works as a magical potion that gives you mind-blowing business-worthy ideas to resolve any problem. Starting with the most common street problem, witnessed by every citizen, Paan (beetle leaf)–spitting on walls, it launched a video campaign on social media promising an unconventional solution to the problem in form of a special wall paint that bounces the spit back at the perpetrator.
The product was introduced as a limited-edition property, and the video garnered an overwhelming response from the viewers who could then share the weirdest problems to win the merchandise. A lucky few also received a thunderbolt, when they opened the package and found a message-in-a-sipper – “Ideas don’t come out of a faucet, but for more inspirations and crazy ideas tune in to SHARK TANK.”
Garnering an exceptional number of entries, the sippers went out of stock within a few days of the portal going live. The campaign also managed to attract a lot of attention on social media in terms of mentions, interactions, and shares.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
