MAM
Collective Artists Network adds three new partners to leadership team
When a company grows up, it often looks inward and Collective Artists Network has done just that. The media and entertainment network has inducted Janahavi Rawal, Sanjana Jain and Rahul Regulapati into its partnership, signalling a clear vote of confidence in leaders who have helped build the business from the inside out.
The move comes as Collective sharpens its focus for its next phase of growth across content, culture and technology. The three new partners join an existing leadership group comprising Sudeep Subash, Kshitij Mehta, Jaya Saha, Avinash Bidaia, Nandita Sachdev and Dhruv Chitgopekar, a cohort that has played a central role in shaping the company’s scale, culture and strategic direction.
Rawal, a long-standing leader at Collective, steps into the partnership to head the company’s talent management charter. With over a decade inside the organisation, she has been instrumental in building Collective’s artist representation model, anchoring it in trust, industry insight and long-term thinking, while deepening relationships across the talent ecosystem.
Jain has been elevated to partner to lead Marketing and Creative Services across the group. Her execution-first approach has helped turn the vertical into one of Collective’s fastest-growing businesses, solving complex creative challenges at scale while maintaining tight standards on quality and delivery.
Regulapati joins the partnership to lead Collective’s technology and AI charter, including Galleri5. Since joining the company, he has driven the integration of technology into storytelling and production systems, positioning Collective at the forefront of tech-enabled media and earning recognition from global technology players.
Commenting on the inductions, Collective Artists Network founder and Group CEO Vijay Subramaniam said the decision reflects the company’s focus on long-term leadership. He noted that Rawal, Jain and Regulapati have each played a critical role in shaping Collective’s journey so far, and their inclusion in the partnership signals where the organisation is headed next.
With this expanded leadership bench, Collective Artists Network is doubling down on an internal growth philosophy backing people who know the business intimately as it continues to chart new ground at the intersection of media, culture and technology.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
