MAM
Collective Artists Network adds three new partners to leadership team
When a company grows up, it often looks inward and Collective Artists Network has done just that. The media and entertainment network has inducted Janahavi Rawal, Sanjana Jain and Rahul Regulapati into its partnership, signalling a clear vote of confidence in leaders who have helped build the business from the inside out.
The move comes as Collective sharpens its focus for its next phase of growth across content, culture and technology. The three new partners join an existing leadership group comprising Sudeep Subash, Kshitij Mehta, Jaya Saha, Avinash Bidaia, Nandita Sachdev and Dhruv Chitgopekar, a cohort that has played a central role in shaping the company’s scale, culture and strategic direction.
Rawal, a long-standing leader at Collective, steps into the partnership to head the company’s talent management charter. With over a decade inside the organisation, she has been instrumental in building Collective’s artist representation model, anchoring it in trust, industry insight and long-term thinking, while deepening relationships across the talent ecosystem.
Jain has been elevated to partner to lead Marketing and Creative Services across the group. Her execution-first approach has helped turn the vertical into one of Collective’s fastest-growing businesses, solving complex creative challenges at scale while maintaining tight standards on quality and delivery.
Regulapati joins the partnership to lead Collective’s technology and AI charter, including Galleri5. Since joining the company, he has driven the integration of technology into storytelling and production systems, positioning Collective at the forefront of tech-enabled media and earning recognition from global technology players.
Commenting on the inductions, Collective Artists Network founder and Group CEO Vijay Subramaniam said the decision reflects the company’s focus on long-term leadership. He noted that Rawal, Jain and Regulapati have each played a critical role in shaping Collective’s journey so far, and their inclusion in the partnership signals where the organisation is headed next.
With this expanded leadership bench, Collective Artists Network is doubling down on an internal growth philosophy backing people who know the business intimately as it continues to chart new ground at the intersection of media, culture and technology.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
