Ad Campaigns
Colgate’s Real Winners, Real Stories edition 10 take centre stage
MUMBAI: Colgate Scholarship Program came alive with its 10th edition of campaign Real Winners, Real Stories, which showcases how the program has benefited Indian families and children in a small yet meaningfull manner.
The Colgate Scholarship Program is an annual limited edition where the brand offers Rs 1 lakh to each individual. In the 2018 edition, more than 500 children can win a scholarship from Colgate. And to ensure that there’s something valuable for every consumer, Colgate has partnered with BYJU’s, an education app, to provide a free one-month subscription of BYJU’s maths and science lessons with every Colgate Scholarship pack.
Colgate Palmolive (India) Ltd director-marketing Arvind Chintamani said, “The Colgate Scholarship Program has reached over 35 crore Indians across 100 cities, in the last nine years. Our objective is not only to increase the number of scholarships every year but also to offer something meaningful to all Colgate consumers. Our partnership with BYJU’s (which started last year) is a testimony to that over nine lakh children availed the free BYJU’s audio/video lessons through the Colgate Scholarship packs and we hope to increase that number exponentially this year.”
Till now, the program has reached more than 35 crore Indians, impacting their lives in a small yet meaningful way.
Red Fuse Communication creative director Sanjay Sipahimalani says, “With the Colgate Scholarship Program, we’ve witnessed inspiring stories of people taking steps to fulfill their aspirations. Over the years, we realised that every scholarship winner has a unique story to tell and the only way to do justice to their story was to let them narrate it, without a script or a storyboard. That is what makes this campaign unique, yet challenging. Real people, working towards real dreams.”
The TVC of Colgate Scholarship which went on air last week gives the viewer a glimpse of the real life of the children and families that have benefitted from the program over the years and aims to inspire more children and their parents to participate in the program. Real Winners, Real Stories campaign will be supported across all platforms to generate awareness and drive participation.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
