MAM
Colgate ties up with upcoming Tintin film
MUMBAI: Colgate-Palmolive India has tied up with Sony Pictures for the upcoming film ‘The Adventures of Tintin‘ which releases on 11 November.
There is a contest and the winner will visit Tintin‘s homeland – Brussels.
Colgate 360 degree surround toothbrush has announced the ‘Fight-Against-Evil‘ contest that gives the consumers a chance to be part of Tintin‘s life. Winners stand a chance of winning Tintin merchandise. Three winners will also get to win a 5-day trip to Brussels, Tintin‘s homeland.
Colgate-Palmolive India VP marketing Rekha Rao said, “We are excited to partner with Sony Pictures to bring the ‘Fight-Against-Evil‘ contest to our consumers. Most of us have been Tintin fans and we are delighted to present our consumers with an opportunity to be part of their favourite character‘s life.”
Sony Pictures India director marketing Divya Pathak added, “The Adventures of Tintin is the movie event of the year and Tintin, together with the movie‘s creators Steven Spielberg and Peter Jackson, are icons in India. We see this partnership with Colgate as iconic brands coming together to give Tintin fans one more reason to celebrate the release of this much-awaited movie.”
The new TVC campaign introducing the contest draws synergies of Tintin and Colgate 360° Surround toothbrush fighting evil forces. While Tintin travels the world solving mysteries, Colgate 360° Surround helps fight the evil forces all across the mouth.
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
