Ad Campaigns
Colgate, Robin Hood Army’s #Mission5 serves more than 6 mn people in August
MUMBAI: Colgate-Palmolive (India), the market leader in oral care in India, in celebration of Independence Day, partnered with Robin Hood Army to serve five million people across the nation for its #Mission5 campaign. A zero-funds organisation, Robin Hood Army works to help the less fortunate, by providing surplus food from restaurants and communities.
The week-long #Mission5 campaign that started on 10 August and culminated on India's 73rd Independence Day, provided 6.3 million people across 867 villages and 112 cities with dry food supplies along with Colgate Strong Teeth toothpaste packs, reiterating Colgate’s commitment to Keep India Smiling.
Through this partnership, Colgate reached out to people across the geographies of Rajkot, Amravati, Indore, Kanpur, Ambala, Jammu, Agartala, Belgaum, Vizag and Siliguri, among others.
In line with Colgate’s belief that ‘Everyone deserves a future they can Smile about’, this partnership with Robin Hood Army, is a small but significant step to add value to the lives of people.
Speaking about the partnership, Robin Hood Army – Mumbai Chapter, Deepak Singh said, “It has been our pleasure to partner with Colgate for our #Mission5 campaign. They have contributed to the success of this initiative and we look forward to associating with them in the future.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
