MAM
Colgate launches India’s first toothbrush with a unique tongue cleaner
MUMBAI: Colgate-Palmolive (India) Limited (CPIL) has launched the New Colgate Super Flexible Toothbrush, which has a unique tongue-cleaning feature at the back of its head.
New Colgate Super Flexible, which builds on the best-selling Super Flexible range of Colgate, boasts of ‘premium’ bristle profile. It uses imported bristles with raised tips that reach in-between teeth and also back teeth.
The firm inner, coloured bristles gently scrub the tooth surface to remove plaque while the soft outer bristles gently massage the gums. At the back of its head is a special ribbed design that serves as a tongue-cleaning device that removes deposits from the tongue.
Announcing the launch, a Colgate spokesperson said, “Today, tongue-cleaning is considered as important as brushing teeth – especially in terms of bacteria reduction and bad-breath control. Studies indicate that brushing the teeth produces only 30 per cent reduction in bad breath, whereas tongue-cleaning can reduce this by as much as 75 per cent. The introduction of a toothbrush with tongue-cleaning feature is Colgate’s initiative towards promoting good oral health among consumers, as also to provide convenience and ease-of-use. The fact that this feature has been introduced on our largest selling variant Super Flexible, reflects our firm commitment towards reaching the maximum number of people and making it affordable for them. With this launch, we are confident we will further enhance our leadership in the toothbrush category.”
The New Colgate Super Flexible is available in varied colours and is priced at Rs 13. The launch is being supported through a new high impact TV commercial backed by radio, outdoor advertising, consumer promotions and trade support aimed at ensuring high visibility and brand awareness.
The spokesperson added, “We knew we had a winning product and concept, the demand from both consumers as well as trade has been encouraging.”
Brands
Amazon Now to reach 100 cities with 1,000 plus centres in Rs 2,800 crore push
Rs 2,800 crore push fuels rapid delivery expansion as quick commerce heats up
NEW DELHI: Amazon India is significantly expanding its ultra-fast delivery service Amazon Now, with plans to scale operations to 100 cities across India, backed by a network of over 1,000 micro-fulfilment centres.
The move is part of a broader Rs 2,800 crore investment aimed at strengthening the company’s operations network while also enhancing safety, health and financial wellbeing programmes for thousands of associates, including fulfilment centre staff and delivery partners.
Amazon Now offers a curated selection of thousands of daily essentials, ranging from groceries such as fresh fruits, vegetables and frozen food to personal care, fashion and beauty products, small appliances, baby products, pet supplies and healthcare supplements. These are delivered within minutes, positioning the service at the centre of India’s rapidly evolving quick commerce landscape.
The expansion will take Amazon Now beyond its existing footprint in Mumbai, Delhi-NCR and Bengaluru to a wide mix of metro and non-metro cities, including Pune, Hyderabad, Chennai, Kolkata, Jaipur, Lucknow, Kanpur, Chandigarh, Ahmedabad, Meerut, Mysore, Panipat, Kochi, Amritsar, Mangalore and Vizag.
A key pillar of the initiative is its growing supply ecosystem. The company said the expansion will enable more than 16,000 farmers to directly connect with customers through sellers on the platform, using Amazon’s technology and logistics backbone to deliver fresh produce efficiently.
Explaining the momentum, Amazon India VP everyday essentials Harsh Goyal said, “Customers continue to enjoy Amazon Now, appreciating our delivery speed, value and selection, especially the quality of fresh produce sourced directly from farmers. Encouraged by this success, we have further accelerated our expansion plans and will scale Amazon Now to 100 cities, fuelled by a network of more than 1,000 micro-fulfilment centres.”
He added that the platform is designed to offer unmatched convenience, with thousands of essentials delivered in minutes, over a million items available for same-day delivery, and millions more the next day through Amazon’s wider marketplace.
At the core of Amazon Now is a network of compact, tech-enabled micro-fulfilment centres strategically located close to customer neighbourhoods. These facilities use advanced inventory systems to optimise product placement based on hyperlocal demand, enabling faster and more efficient deliveries.
With scale, speed and supply chain integration coming together, Amazon’s latest push underscores its ambition to become a dominant player in India’s quick commerce space while reshaping how everyday essentials reach consumers.
