MAM
Colgate gets fresher than before
MUMBAI: Colgate-Palmolive (India) Limited today announced an important revitalisation of Colgate Dental Cream with a new fresher taste and significantly improved germ fighting performance.
These improvements are part of the ongoing process of innovation and leadership in the Oral Care category by Colgate-Palmolive (India) Limited. The brand has been rejuvenated with the adoption of a 100 per cent Natural Mint flavour to offer a fresher, mintier, more refreshing taste.
According to an official release, Colgate Dental Cream’s anti-bacterial ingredient has been boosted to offer superior germ fighting efficacy. In addition to it the cream also offers calcium and minerals formula that helps repair weak spots on teeth and locks in additional calcium and essential minerals to make teeth stronger than ever before.
Announcing the revitalisation, Colgate-Palmolive (India) Limited Executive Vice President Marketing Vikram Kaushik said, “Trusted by generations, India’s favourite toothpaste has just got better. Consumers now seek multiple benefits from their toothpaste. “
The launch of superior Colgate Dental Cream is being supported by a powerful 360-degree marketing campaign covering TV, print, outdoor advertising and in-store promotions.
“This revitalisation of Colgate Dental Cream is a part of our ongoing consumer centric strategy focused on upgrading and delivering superior products to meet consumers’ evolving needs and preferences. This will strengthen our leadership position in the oral care market. The IDA Seal of Acceptance is an independent validation of the efficacy of Colgate Dental Cream,” Kaushik added.
Colgate Dental Cream is the only family-priced toothpaste to have received the coveted Seal of Acceptance from the Indian Dental Association (IDA). Colgate has also received similar professional endorsements – by way of ‘Seals of Approval’ from the top dental associations in over 70 countries.
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
