Ad Campaigns
CoinSwitch launches #NoFraudSquad campaign
Mumbai: CoinSwitch, India’s crypto investing platform, launched a unique awareness campaign through a bounty hunt to educate Indians about scams targeting crypto investors. The initiative, #NoFraudSquad, aims to equip users to identify scams like fake web domains and phishing on social media. Participants can report such scams that impersonate the company and stand a chance to win a prize from a reward pool worth upto INR one lakh.
Running from 30 March to 1 April, the #NoFraudSquad campaign aims to encourage crypto investors in India to be vigilant about their finances.
“With crypto’s increasing adoption in India, instances of scamsters impersonating prominent institutions like CoinSwitch to cheat users of their money, are on the rise. The #NoFraudSquad campaign is an effort by CoinSwitch to enhance awareness and equip its users with the knowledge to identify and combat fraudulent activities,” said CoinSwitch co-founder & COO of Vimal Sagar Tiwari.
“Such campaigns are particularly important as crypto is still in its early stages and assets are online,” he added.
The winners the bounty hunt will be announced by the company on their social media on 3 April 2023, ten (10) participants can win prizes from a reward pool worth Rs one lakh.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
