MAM
Cohn & Wolfe India bags PR duties for Deutsche Lufthansa Aktiengesellschat
MUMBAI: Cohn & Wolfe, a leading global communications agency,has announced that it has been awarded the mandate to manage the PR for DEUTSCHE LUFTHANSA AKTIENGESELLSCHAT in India for a period of three years.Cohn & Wolfe was selected out of multiple agencies in India following an intense pitch process, with three rounds over five months.
Mr. Wolfgang Will, Director, South – Asia, Lufthansa German Airlines stated, “It was a tough decision as many agencies had made nice proposals but Cohn & Wolfe brought with them unique insights based on deep research which mapped onto how we had been communicating in India. They offered unique and creative brand communication ideas which made us choose them as our communication partners in India.”
“We are very delighted to be given this responsibility and are excited to be a part of the Lufthansa German Airlines communication outreach in India. Our mantra is to “Dig Deeper. Imagine More.” We Dig Deeper into the research to find connections other people may have missed or ignored. And we Imagine More ways to turn those insights into creative campaigns that matter. Or, as we call it, purpose-driven creativity,” said Rafi Q. Khan, CEO, Cohn & Wolfe, India.
Cohn & Wolfe started its India operations over a year ago with offices in Delhi and Mumbai, and a strong partner network across 32 cities in India. Currently,Cohn & Wolfe India offers comprehensive services in Communication Design & Execution, Media Relations, Social Media, Issue & Crisis Management, Content Creation and Evaluation & Measurement across Consumer, Corporate, Travel & Tourism, Automotive, Food & Beverage, Retail, Healthcare & Wellness, Energy, Sports, Technology and Entertainment sectors.
MAM
Gurpreet Singh named President of DishTV Alumni Network
Former Dish TV executive to lead community building and collaboration.
MUMBAI: Back to the dish, but this time it’s about connections, not channels Gurpreet Singh is returning to familiar territory with a new mandate that swaps subscribers for relationships. Singh has been appointed President of the DishTV Alumni Network, a move aimed at strengthening ties among former employees and building a more engaged professional community around the Dish TV ecosystem. The initiative reflects a growing trend among large organisations to formalise alumni networks as platforms for collaboration, mentorship and business opportunities.
The appointment draws on Singh’s deep-rooted history with Dish TV, where he held multiple leadership roles over nearly a decade. As National Business Head between June 2019 and September 2020, he oversaw profit and loss as well as operations, managing revenues of Rs 6,000 crore and leading a team of around 1,250 employees across the country. His tenure included working alongside two regional business heads and 16 circle heads, underscoring the scale of operations he handled.
Prior to that, Singh served as Executive Vice President and National Head for Sales and Revenue from 2016 to 2019, and earlier as Senior Vice President and National Head for Sales and Revenue. He also briefly led international operations as Country Head for Sri Lanka, further expanding his exposure across markets.
His broader career spans leadership roles across telecom and consumer businesses, including a stint as Chief Operating Officer at Bharti Airtel’s Malawi operations, senior leadership roles at Reliance Communications, and earlier positions at Hindustan Sanitaryware and Kodak India, where he spent over a decade.
In his new role, Singh is expected to focus on reconnecting former employees, fostering collaboration, and building a structured alumni ecosystem that leverages shared experience and industry networks. As companies increasingly recognise the long-term value of their extended workforce, the DishTV Alumni Network appears set to turn nostalgia into a strategic asset, one connection at a time.
