Brands
Cocoon Hospital raises a #Pinkshield to fight breast cancer with early action
MUMBAI: When it comes to breast cancer, prevention is the ultimate armour and Cocoon Hospital is turning awareness into action. The healthcare provider recently launched the #Pinkshield Campaign, a comprehensive initiative aimed at promoting the life-saving importance of early detection and regular screening, while sparking open conversations around breast health in India.
Breast Cancer Awareness Month provided the perfect backdrop for the campaign, which seeks to empower women to put their health first. “Every day, women dedicate themselves to their families, their work, and their communities. In prioritising others, their own health often comes last. This Breast Cancer Awareness Month, through the #PinkShield movement, I appeal to every woman to put herself first,” said RJ Corp Healthcare Business director Devyani Jaipuria.
#PinkShield emphasises that regular screenings, early detection, and honest dialogue with healthcare providers are not just preventive measures, they are acts of care and courage. “When women take care of themselves, they strengthen their families and inspire the world around them. Let us come together to build our #PinkShield. Aware, Empowered and Unstoppable,” Devyani added.
The campaign encourages women to regularly perform self-examinations to identify early warning signs and to undergo screenings such as mammograms or breast ultrasounds as advised by their doctors. It is designed to reach women across age groups, particularly those who often neglect preventive check-ups, combining educational workshops, social media outreach, expert talks, and community interactions.
By creating a space for honest conversations about breast health, #PinkShield aims to break the silence and stigma that frequently surround breast cancer in India. Cocoon Hospital’s initiative underscores that awareness, knowledge, and timely action can dramatically increase survival rates, transforming health care from reactive to proactive.
As part of this month-long drive, the campaign is not only providing information but also fostering a community that stands united under the banner of the #PinkShield. From workshops in local communities to digital engagements reaching thousands online, the campaign is redefining what it means to be informed and empowered in the fight against breast cancer.
In a country where millions of women continue to overlook regular screenings, #PinkShield acts as both a call-to-action and a shield, a reminder that early detection saves lives, and that every woman deserves to prioritise her health, her courage, and her future.
With Cocoon Hospital leading the charge, October is not just a month of awareness; it is a rallying cry for action, knowledge, and empowerment, one #PinkShield at a time.
Brands
Hyundai India posts record April sales with 17-per cent growth
Domestic sales hit 51,902 units, exports stand at 13,708 units
MUMBAI: Hyundai is clearly shifting gears and April has put the pedal firmly to the metal. Hyundai Motor India Limited (HMIL) has reported its highest-ever domestic sales for the month of April, clocking 51,902 units in April 2026, marking a 17 per cent year-on-year growth. The milestone sets a strong tone for the new financial year, signalling sustained demand momentum across its portfolio. Alongside domestic performance, the company recorded export volumes of 13,708 units for the month, underlining its continued strength in overseas markets.
The growth has been driven by a mix of refreshed models and special editions across segments. Recent launches and updates including the Exter, Verna, Ioniq 5, Creta Summer Edition, Grand i10 NIOS Vibe Edition and Venue Knight Edition have helped keep the line-up competitive in an increasingly crowded market.
A standout performer was the Venue, which recorded its highest-ever monthly domestic sales of 12,420 units. The model’s 5-Star Bharat NCAP safety rating, including for the VENUE N Line, appears to have bolstered consumer confidence, reflecting a broader industry shift where safety credentials are becoming a key purchase driver.
Tarun Garg, Managing Director and CEO, HMIL, said the company has carried forward recent momentum into the new financial year, with product interventions and safety-focused positioning playing a central role in driving growth.
The numbers suggest Hyundai’s strategy is ticking multiple boxes fresh product cycles, safety-led messaging and steady export performance. If April is any indication, the company isn’t just starting the year strong, it’s aiming to keep the engine running at full throttle.
