Brands
COCO by DHFL GI bags DOD Award
MUMBAI: DHFL General Insurance has announced that its insuretech brand – COCO has bagged the award for “Best Use of Digital Media in the Insurance Category” for its two wheeler insurance (COCORide) launch campaign at Drivers of Digital Summit and Awards 2018. The winning campaign – #CareMoreHaveMore – focused on two key aspects of women empowerment and protection for one’s loved ones and prized possessions.
As revealed by the company, the objective of the campaign was the launch of COCORide, the first flagship two wheeler insurance retail product from COCO by DHFL General Insurance. Promoted across digital and OOH channels, the brand film garnered over 16 million views online. Since the brand film talked about breaking stereotypes and empowering women, it was also supported with influencer driven conversations around the topic from India’s First Female Motor Vlogger and other YouTube Channels for Auto-Enthusiasts.
Another integration via content & performance marketing, PR and OOH has led to COCO by DHFL General Insurance bagging this award. The campaign also received tremendous engagement from the audience strengthening the brand recall and positioning.
Commenting on the win, COCO by DHFL General Insurance MD and CEO Vijay Sinha said, “We are delighted to receive the “Drivers Of Digital Award”. This award gives us the encouragement to further propel brand COCO by DHFL General Insurance. I am proud of our team’s efforts and would also like to thank our consumers who have reposed trust in us. We hope to bring more successful campaigns involving the brand, driving awareness in the best possible way.”
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
