MAM
Coca Cola’s conducts awareness program on rainwater harvesting with TERI
MUMBAI: Coca-Cola’s Indian subsidiary Hindustan Coca Cola Beverages along with Farmland Rainwater Harvesting Systems and TERI has implemented a rooftop rainwater harvesting system programme called ‘My Water.’ The programme has been constructed in five Kendriya Vidyalayas and awareness on water conservation is being created among students in thirteen schools in Bangalore.
The technical workshop held on 29 July witnessed a group of students from each of the participating schools educated about the design of rooftop rainwater harvesting and ground water recharge systems. Students from KV NAL displayed various simple devices that can be used in schools and at home to prevent wastage of water.
Launched on World Environment Day, a cumulative storage capacity of 54000 liters was implemented in five Kendriya Vidyalayas in Bangalore, with each school being able to store between 9000-15000 liters of harvested rainwater.
My Water is an awareness program on water conservation, targeting students from fifteen schools in Bangalore with the following
objectives:
(a) Create a sense of responsibility among students towards water conservation
(b) Provide an informed basis for their proactive efforts (c) Inspire them to take action towards implementing water conservation devices in their school premises
(d) Implement rooftop rainwater harvesting systems / groundwater recharge systems in these five schools in Bangalore.
Brands
Airtel, Jio, Vi quietly raise tariffs with tweaks ahead of major hike
Airtel, Jio and Vi test subscriber response with subtle plan changes
NEW DELHI: India’s top telecom operators, including Bharti Airtel, Reliance Jio and Vodafone Idea, are quietly reworking their prepaid plans in what appears to be a calculated run-up to a broader tariff hike expected later this year.
Rather than announcing headline-grabbing price increases, the operators are opting for subtle tweaks that are less likely to trigger immediate consumer backlash. Industry observers describe this as a “testing the waters” approach, where small changes help gauge subscriber sensitivity while gradually improving revenues.
Among the most visible moves is plan pruning. Airtel has discontinued its popular Rs 799 pack, widely seen as a high-value offering, while nudging up the price of its Rs 859 plan to Rs 899. The changes may seem marginal, but across millions of users, they translate into meaningful revenue gains.
Reliance Jio, on its part, has taken a sharper route by slashing the validity of its Rs 195 plan from 90 days to just 30 days. The price remains unchanged, but the value per day has dropped steeply, effectively raising costs for consumers without altering headline tariffs.
Meanwhile, Vodafone Idea is restructuring its “NonStopHero” packs, limiting unlimited data benefits to night hours in several circles. The move trims usage flexibility while keeping plan positioning largely intact.
Another common tactic is bundling. Operators are increasingly pairing plans with OTT subscriptions such as streaming services, framing price adjustments as value additions even when the core offering remains largely unchanged.
The broader goal behind these moves is to lift ARPU (Average Revenue Per User), a key profitability metric in the telecom business. Airtel is targeting an ARPU of around Rs 300, up from roughly Rs 250, while Jio is under pressure to demonstrate stronger revenue growth ahead of a potential IPO. For Vodafone Idea, the urgency is more immediate as it seeks higher cash flows to fund 5G expansion and manage outstanding dues.
Industry estimates suggest that these incremental changes are a precursor to a larger, industry-wide tariff hike of 15 to 20 per cent, likely towards the end of 2026. The delay in announcing a full-scale increase is partly due to macroeconomic concerns, including inflation and volatile fuel prices, which could dampen consumer sentiment.
The push to monetise 5G is also gathering pace. After investing more than Rs 3 lakh crore in next-generation networks, operators are expected to gradually phase out free 5G data and reposition it as a premium service.
For consumers, the impact is already visible in small but steady increases in monthly bills. For telcos, however, this is a carefully choreographed build-up, easing users into higher spending before the bigger pricing reset arrives.
