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Coca-Cola reshuffles Asia power centres, elevates Sanket Ray

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NEW DELHI: The Coca-Cola Company has handed Sanket Ray a sweeping new regional mandate, folding Asia’s biggest growth engines into his remit as the Atlanta group redraws its global power map.

From 31 March, Ray will add the title of emerging large markets lead to his current role as president, India and southwest Asia. The expanded brief gives him oversight of India and southwest Asia, greater China and Mongolia, and Japan and South Korea, placing some of the company’s most strategically critical markets under one command.

The shake-up comes as Henrique Braun prepares to take over as chief executive officer on 31 March, 2026, replacing James Quincey, who will stay on as executive chairman. Braun is currently executive vice-president and chief operating officer.

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As part of the overhaul, Coca-Cola is carving the world into two new market groupings reporting directly to Braun, spanning Asia, Africa and the Middle East. One of these will be led by Ray, underlining the growing weight of India and its surrounding markets inside the company’s global portfolio.

The second grouping — covering Eurasia and the Middle East, Asean and the South Pacific, and Africa — will be run by Claudia Lorenzo, who also becomes president of the Eurasia and Middle East operating unit. Lorenzo is currently chief of staff to Quincey and a former president of the Asean and South Pacific operating unit.

“These changes are intended to help equip our organisation to handle the dynamic conditions we are seeing in markets around the world,” Braun said. “Sanket and Claudia bring deep regional experience and established leadership, which will be critical as we tap the immense growth potential across the markets they will lead.”

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Coca-Cola is also creating a new chief digital officer role, bringing together digital, data and operational excellence. Sedef Salingan Sahin, now president of the Eurasia and Middle East operating unit, will step into the job and report to Braun.

Responsibility for digital strategy will move from president and chief financial officer John Murphy to Sahin, tightening the company’s grip on technology-led growth as it heads into its next phase.

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Boeing appoints Barun as head of FP&A for global engineering function

Seasoned finance leader to steer budgets and strategy across global centres

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BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.

Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.

In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.

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Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.

The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.

His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.

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A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.

His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.

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