MAM
Coca-Cola launches ‘Khushiyan replay’
MUMBAI: Riding on the festive season wave, Coca-Cola has launched the ‘Coca-Cola Khushiyan Replay’ consumer promotion campaign. As part of this activity, a computer generated lucky draw would provide consumers a chance to win ‘Samsung Camcorder’ every hour for the next 40 days. The objective of the national initiative is to drive the association of Coca-Cola with Diwali and strengthen its connect with its consumers. The initiative would run from 10 September to 19 October. To create awareness about the initiative, the company would also be launching a TVC across various television channels. Says Coca-Cola India director – marketing Kashmira Chadha, “Coca-Cola in India has always believed in adding joy into the lives of its consumers. The launch of ‘Coca-Cola Khushiyan Replay’ initiative is yet another endeavour in this regard, wherein consumers get an opportunity to win several attractive prizes during the festive season.”
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
