MAM
Coca-Cola launches ‘Khushiyan replay’
MUMBAI: Riding on the festive season wave, Coca-Cola has launched the ‘Coca-Cola Khushiyan Replay’ consumer promotion campaign. As part of this activity, a computer generated lucky draw would provide consumers a chance to win ‘Samsung Camcorder’ every hour for the next 40 days. The objective of the national initiative is to drive the association of Coca-Cola with Diwali and strengthen its connect with its consumers. The initiative would run from 10 September to 19 October. To create awareness about the initiative, the company would also be launching a TVC across various television channels. Says Coca-Cola India director – marketing Kashmira Chadha, “Coca-Cola in India has always believed in adding joy into the lives of its consumers. The launch of ‘Coca-Cola Khushiyan Replay’ initiative is yet another endeavour in this regard, wherein consumers get an opportunity to win several attractive prizes during the festive season.”
