MAM
Coca-Cola announces ‘Thanda Aish Cash’ contest winner
MUMBAI: 24-year old Sanjay Kumar from Ghazaibad district, is one of the regional winners for the Coca-Cola under the crown (UTC) promotion – Thanda Aish Cash and he has got an opportunity to spend an evening with Aishwarya Rai, brand ambassador Coca-Cola at the premier show of her upcoming movie in Mumbai.
The promotion was launched nationally couple of weeks back and Sanjay Kumar is one of the 100 lucky winners across India, who would get to spend an evening with Aishwarya. He will also participate in a lucky draw and if his luck holds on, he will travel with Aishwarya Rai to a foreign location for the international premiere of her next movie, informs a company release.
The promotion Thanda Aish-Cash takes the evolution of ‘Thanda Matlab Coca-Cola’ to a new level and also gives consumers a chance to win cash prizes through an exciting Under-the-Crown (UTC) promotion. These cash prizes go up to Rs 1,000 in value and the total cash prizes amounts to Rs One crore, the release adds.
Expressing his excitement at winning a dream date with the actress, Sanjay Kumar, said “I just could not believe my luck when I realized that a bottle of Coca-Cola has won me a chance to meet my favourite actress Aishwarya Rai. Infact on hearing about this, my friends have started to actively participate in the promotion, in the hope to also meet the star.”
In addition to the above mentioned prizes, the consumers can also take home “Aishwarya Magic Glasses”. These exclusive magic glasses display images of the Wonders of the World on the glass surface when filled with Thanda and are available in exchange for the special crown liner and Rs. Seven.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
