MAM
CNN Intl unveils product integration concept with Samsung Mobile
MUMBAI: News broadcaster CNN International has created a series of integrated sponsorship billboards for Samsung Mobile that showcases its new Galaxy Note 8.0 around the network‘s ‘News Stream‘ programme, which is sponsored in Asia by the long-time CNN client Samsung Mobile.
The new product integration concept, a first for the network, debuted on 27 May 2013 in the hour-long news programme broadcast every weekday to millions of households around the world. ‘News Stream‘ with anchor Kristie Lu Stout airs on weekdays at 5.30 pm.
Anchored from Hong Kong by the show is powered by the smart use of technology to give viewers a better understanding of the world. The Samsung-sponsored billboards are approximately 10 seconds in length and bookend the programme. In collaboration with Samsung Mobile, they were conceptualised and executed by CNN Ad Sales‘ in-house creative production unit, Turner Commercial Productions.
CNN International Asia Pacific News Advertising Sales VP William Hsu said, “This new campaign delivers Samsung Mobile a significant branded presence alongside CNN‘s award-winning content. Samsung Mobile has partnered with us for more than a decade and we‘re delighted to further extend our relationship with them through this exciting and innovative new campaign.”
Samsung Electronics executive VP of the mobile communication division Young Hee Lee said, “This campaign really strengthens our on-going relationship with CNN and, as the leading news network across the globe, it is the perfect brand with which to align our message. ‘News Stream‘ is the place where news and technology meet, and its billboards provide the ideal packaging to present Samsung‘s cutting-edge Galaxy Note 8.0 to an audience of tech-savvy viewers.”
Brands
Info Edge reshuffles senior roles, Ambrish Singh to 99acres, Bhisham Dhingra to lead Shiksha strategy
Leadership changes at Shiksha and 99acres aim to drive sharper growth focus
MUMBAI: Info Edge (India) Limited has approved an internal reorganisation of its education and real estate verticals, setting the stage for leadership changes aimed at sharpening execution and accelerating growth. The move, cleared by the board on April 14 through a circular resolution, will come into effect from May 1, 2026.
The restructuring impacts the company’s Shiksha and 99acres businesses, two key pillars in its portfolio, and involves role changes for senior management personnel. As part of the reshuffle, Ambrish Kumar Singh, previously executive vice president and head of sales and customer delivery for Shiksha, has been redesignated as executive vice president and head of sales and sales enablement at 99acres. A long-time company leader since 2003, Singh is expected to focus on boosting business performance, strengthening client relationships and building high-performing teams in his new role.
Meanwhile, Bhisham Dhingra, who led sales and customer delivery at 99acres, will now take on an expanded mandate as head of sales, strategy and client delivery for Shiksha. With over two decades of experience across global and Indian organisations, Dhingra will spearhead growth strategy, corporate sales and client engagement for the domestic education vertical.
Both executives will continue as senior management personnel, albeit with revised responsibilities aligned to the company’s broader restructuring goals.
Info Edge said the changes are part of ongoing efforts to leverage leadership expertise across business lines and improve operational effectiveness. The company added that the reshuffle is designed to drive stronger outcomes by aligning talent with evolving business priorities.
As Info Edge continues to fine-tune its structure, the latest leadership moves suggest a clear intent to keep its core platforms nimble, competitive and ready for the next phase of growth.
