Ad Campaigns
CNBCTV18.com & AB Health Insurance launch ‘Rakho Poora Khayal’ campaign
MUMBAI: Network18 group’s business digital platform CNBCTV18.com has partnered with Aditya Birla Health Insurance for a campaign — ‘Rakho Poora Khayal’. The initiative, in a series, features several prolific Indian women, who have blazed a trail in their respective industries.
It has a series of segments within its popular show Money Money Money hosted by Surabhi Upadhyay to educate women about the need to take control of theirs and their family’s finances.
The campaign series discusses the need for health insurance and encourages other women to participate in making crucial financial decisions, instead of leaving it all on the man of the house.
The first episode featured Bollywood actress Vidya Balan, who spoke about the striking a perfect balance between juggling her career and family. She believes that there is a lack of awareness on health insurance and it is important to go the extra mile to secure your family’s health because medical emergencies are not limited to physical and emotional setbacks, but also financial.
The series also features BabyChakra.com founder and chief executive officer Naiyya Saggi, Pink Rickshaw co-founder Radhika Kumari, The Label Life founder Preeta Sukhtankar, Pinkathon co-founder Reema Sanghavi, Le15 Patisserie founder and CEO Pooja Dhingra and Anand Rathi, Insurance Brokers Pvt Ltd director and principal officer Supriya Rathi.
CNBC-TV18’s deputy editor Surabhi Upadhyay shares, “Motivating women to take charge of their financial wellbeing is the need of the hour and health insurance is the critical first step in that journey. Getting successful women from diverse professional spheres to share their stories was a great way to start a conversation around health insurance, and urge women to take charge of their financial destiny.”
CNBCTV18.com business head Ranjita Sehgal says, “CNBCTV18.com and Aditya Birla Health Insurance built a great narrative with all our successful women guests, drawing from their personal lives and experiences. This will help the partnering brand to connect and reiterate the powerful message that women could be the ideal financial decision-makers to our audiences across all CNBC-TV18 platforms.”
Aditya Birla Health Insurance chief executive officer Mayank Bathwal says, “Through ‘Rakho Poora Khayaal’, Aditya Birla Health Insurance urges women to complete the health protection circle by helping to choose the right ‘health’ insurance for themselves and their families. The series is a step towards spreading that awareness among women, helping them understands their protection needs and thereby choosing the right health insurance solution.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
