MAM
CNBC-TV 18 & Fidelity to hold Mutual Fund Investors Forum
MUMBAI: Business news channel CNBC-TV18 and global mutual fund organization Fidelity will organise the Mutual Fund Investors Forum in Mumbai on 3 December.
The event is targeted at mutual fund investors and intermediaries. Association of Mutual Fund in India (AMFI) A P Kurien will inaugurate and address the forum.
International and Indian experts will present their perspectives of long- term wealth creation using the mutual fund route. John Ross from Fidelity UK will also be addressing investors on ‘Profit from Risk.’ Besides, country representatives of Fidelity in India and others will be present at the occasion, taking investor queries. More than 400 investors and intermediaries are expected to be present at the forum, informs a company release.
From independent experts specializing in mutual fund analytics, fund managers to regulatory representatives; all will come together at CNBC-TV18 and Fidelity Mutual Fund Investor Forums across various cities in India to bridge the gap between the industry, regulatory regime and mutual fund investors, the release adds.
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
