MAM
CMGalaxy and Sociowash revolutionise performance campaigns with automation
Mumbai: CMGalaxy, a marketing automation platform that makes brands self-reliant for lead generation and marketing data analysis needs is thrilled to announce its partnership with Sociowash, an integrated advertising agency to revolutionize performance campaigns and reporting automation for brands.
In an ever-evolving digital landscape, agencies like Sociowash constantly seek innovative solutions to drive better results for their clients. Partnering with CMGalaxy grants Sociowash access to a diverse array of tools and features, tailored to enhance lead generation, analyze marketing data, and fulfill intelligence needs more efficiently. Sociowash can provide real-time insights and analytics by automating reporting processes, saving time and enabling data-driven decisions. Additionally, with CMGalaxy’s cost optimization tools, Sociowash can effectively manage budgets to ensure optimal results for their clients.
Commenting on the association, CMGalaxy MD of CMRSL, the parent company Dhaval Gupta said, “We are thrilled to embark on this journey with Sociowash, a trusted partner known for its innovative approach to integrated advertising. Together, we are committed to revolutionizing performance campaigns and reporting automation, empowering brands to thrive in today’s competitive landscape.”
Sociowash co-founder Pranav Agarwal said, “At Sociowash, we’ve always believed in the power of combining creativity, cutting-edge technology, and strategic thinking to add value for our clients. This collaboration strengthens our commitment to innovation and excellence, opening exciting new doors for the success of our partners.”
With the combined strengths of CMGalaxy’s marketing automation platform and Sociowash’s integrated advertising solutions, brands can look forward to achieving unprecedented success in their marketing endeavors.
MAM
Safal launches coconut water campaign with Tara Sutaria
Month-long push promotes 100 per cent tender coconut water, no added sugar.
MUMBAI: When life gets heated, Safal wants you to keep your cool, the coconut way. Safal, the horticulture arm of Mother Dairy, has rolled out a new campaign for its packaged Coconut Water, featuring Tara Sutaria, as it sharpens its pitch in the fast-growing ready-to-drink segment. The campaign, anchored in the idea of #TheSafalWayToRecharge, positions the product as a quick, natural and convenient hydration option for multiple everyday moments.
Conceptualised by Ogilvy, the month-long campaign is led by a digital video commercial (DVC) and is being amplified across Safal’s digital platforms to drive visibility and engagement. The communication shifts coconut water from a situational drink to an all-day companion spanning everything from post-workout recovery to on-the-go refreshment.
The film opens on a familiar note: fatigue after a shopping spree. Tara Sutaria’s character pauses for a break before being handed a pack of Safal Coconut Water, setting up a simple but effective narrative around instant, natural recharge. The moment pivots from exhaustion to energy, underlining the brand’s promise of effortless refreshment.
The campaign builds on changing consumer preferences, where convenience meets a growing demand for better-for-you beverages. Safal’s offering taps into this shift with 100 per cent tender coconut water, no added sugar, and sourcing from Tamil Nadu aimed at delivering consistency in taste and quality.
Having introduced packaged coconut water in 2025, Safal is now doubling down on positioning moving beyond functional hydration to embed itself in daily lifestyle routines. The messaging is clear, recharge does not need to be complicated, it just needs to be natural and within reach.
With this campaign, Safal is not just selling a drink, it is staking a claim in the evolving refreshment narrative, one sip, one moment at a time.
