MAM
Club Méditerranée reveals a new global brand campaign
MUMBAI: Club Med, a French resort chain, has announced a complete rebranding that focuses on offering a relevant, modern view of Club Med.
The brand has launched a new worldwide campaign in order to communicate the same.
Saatchi & Saatchi + Duke is the creative agency that has worked on the campaign.
According to the agency, the objective of the campaign is to illustrate the superiority of Club Med through its strong points: the ‘extraordinary‘ variety of its activities, linked to its all-inclusive concept along with happiness that each customer can experience in Club Med though universal metaphors.
Club Med Country-Manager India Vijay Sharma said, “We are in the business of happiness and our service centricity is our uniqueness. This new brand campaign is to highlight this unique proposition of all inclusive holiday where we offer plethora of activities and moments to our guests to redefine their idea of happiness. The aim is also to underline our premium holiday offering in a clutter of variety of other hotel options.”
The rebranding concept involves highlighting sixteen metaphors in creative, whose dreamlike dimension harnesses the power of imagination, enabling customers to communicate the intensity of the sensations and emotions.
The rebranding will be revealed across deployed 47 markets and translated into 22 languages. For the launch, Club Med has mixed online and offline media plan for many of their markets. Leveraging on the 2008 campaign that personified the new upscale positioning of Club Med 2013 campaign will move on to the next stage to exemplify the Club Med spirit, the company said.
MAM
WPP appoints Mark Taylor as chief people officer in leadership reshuffle
Marie-Claire Barker moves to culture role as Cindy Rose builds new team
MUMBAI: WPP has appointed Mark Taylor as its new chief people officer, bringing in a seasoned HR leader as part of a broader leadership reshuffle under chief executive Cindy Rose, according to media reports.
Taylor succeeds Marie-Claire Barker, who will transition into a specialised role focused on performance and culture, reporting to him. The move is seen as part of WPP’s effort to sharpen its organisational structure and align talent strategy with its transformation agenda.
With more than three decades of experience, Taylor brings a diverse track record across industries including pharmaceuticals, consumer goods, retail and digital entertainment. He most recently served as chief people advisor at The LEGO Group, where he worked closely with top leadership on board and executive appointments, governance and organisational strategy.
Prior to that, he held senior HR leadership roles at Burberry and King, where he played a key role in organisational transformation and integration efforts, including the company’s alignment with Activision Blizzard. Earlier in his career, Taylor also worked with Kimberly-Clark and GlaxoSmithKline.
His cross-sector experience is expected to support WPP’s three-year ‘Elevate 28’ turnaround plan, which focuses on simplifying operations, strengthening capabilities and driving sustainable growth.
The appointment marks the second major leadership hire under Rose in a week. Recently, WPP named Anne-Isabelle Choueiri as chief transformation officer, bringing in additional firepower to execute its strategic overhaul. Choueiri previously held a senior transformation role at Estée Lauder Companies.
The leadership changes signal a clear push by WPP to blend experience with transformation as it navigates a rapidly evolving advertising landscape. With Taylor now steering the people agenda, the company appears focused on ensuring its talent strategy keeps pace with its broader ambitions.
