Brands
Club Mahindra launches discover India NFTs
Mumbai: Club Mahindra, the leading brand of Mahindra Holidays & Resorts India Ltd, has launched its first-ever, limited-edition series of NFTs, offering a unique opportunity to discover India through digital art. The collection comprises of 25 AI-generated digital artworks inspired by the iconic paintings by global maestros. The series is a fusion art that celebrates the beauty of some of India’s incredible destinations and the spectacular masterpieces by legendary artists.
The NFT offering from Club Mahindra unveils an incredible opportunity for art aficionados, holiday enthusiasts, and art collectors to own a piece of exclusive virtual art, showcasing awe-inspiring images of Club Mahindra resorts. Club Mahindra has partnered with TreasurePACK to host these utility-led NFTs minted on Polygon POS, offering a diverse range of resort images in MP4 and GIF files.
Through these fusion artworks, Club Mahindra transports you into a realm where artistry intertwines with the serene landscapes of the resorts. In a stroke of creative brilliance, the pictures of select resorts have undergone a remarkable transformation, seamlessly merging with the iconic works of art by maestros such as Pablo Picasso, Vincent van Gogh, Leonardo Da Vinci, Edvard Munch, Katsushika Hokusai, and Rabindranath Tagore. These meticulously edited images form a harmonious blend, capturing the essence of the resorts’ natural beauty and infusing them with the distinctive styles of these legendary artists.
Each picture tells a story of its own, showcasing the timeless charm and allure reminiscent of the iconic paintings they are inspired by. Just as the brushstrokes of these masterpieces are eternally unique, so do the Club Mahindra resorts, each possess an unrivalled charm and character. Through this captivating fusion of art and nature, Club Mahindra paints a vivid portrait, evoking a sense of exclusivity and reminding us that, like these extraordinary paintings, these resorts are truly one-of-a-kind treasures awaiting to be discovered.
Mahindra Holidays and Resorts India Ltd CMO Pratik Mazumder stated, “As Digital collectibles and blockchain technology is evolving in India, NFTs are an enabler for us to offer an immersive experience to our consumers. We are thrilled to present these artistic interpretations of our resort images, blending the worlds of art and family travel. Through these stunning visuals, we aim to inspire our guests and create an immersive experience that goes beyond the ordinary. We believe these images will captivate the imagination and enhance the anticipation of our guests, encouraging them to embark on a truly unforgettable vacation.”
As a bonus, buyers of the NFTs will receive a complimentary 2-night/3-day holiday voucher, allowing them to experience the beautiful Club Mahindra resorts first-hand. This NFT offer is open to everyone, regardless of whether they are members or non-members. This inclusive approach ensures that art enthusiasts and vacation lovers from all walks of life can avail this opportunity.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
