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CloudWalker partners with Hungama Play to deliver top-notch entertainment to users, with a 90 days subscription
MUMBAI: Driven by the vision to disrupt and revolutionize the traditional TV viewing experience in India, CloudWalker has partnered with Hungama Play for its Cloud TV X2, India’s first-ever 4K Ready Full HD Smart TV on Android 7.0 Nougat, available exclusively on Amazon. As part of the association, the Cloud TV X2 users will not only be able to stream their favourite content on the Smart TV but also receive a 90-days subscription of Hungama Play. Cloud TV X2 is powered by the Made-In-India content discovery and curation engine which facilitates decision making by curating the globally and socially trending content along with popular movies & originals from Hungama Play.
Commenting on the latest development, Jagdish Rajpurohit, President of CloudWalker, said, “In this age of digitization, the TV consumers are also evolving and require smart and intelligent entertainment solutions. With the advent of Cloud TV X2, they now have the choice to be future ready and get their fill of entertainment in a 4K-Ready ecosystem. We are glad to partner with Hungama Play that offers an incredible collection of Indian and international Movies, TV Shows, Documentaries, Kids shows, originals and short videos. Furthermore, our users will also receive a subscription to Hungama Play for 90 days on sign-up. This is a special addition to the thousands of hours of entertaining digital content available on Cloud TV X2 and we look forward to an affirmative response from our users.”
Siddhartha Roy, COO, Hungama Digital Media said, “We are excited to partner with CloudWalker and offer the Hungama Play service to the users of Cloud TV X2. Besides adding to our existing customer touchpoints, the association will enable viewers to have an immersive content viewing experience on CloudWalker’s advanced smart TVs. We look forward to engaging with the new and existing users of Cloud TV X2, and are certain that our 90-days subscription will give them another reason to explore our multi-lingual and multi-genre library of films, TV shows, originals and more.”
With this partnership, CloudWalker continues to strongly march ahead on its vision of providing an exhaustive and complete digital entertainment solution to the Indian customers. The company has been on an aggressive expansion spree, partnering with leading names in the Indian OTT industry, to offer its users millions of hours of good-quality content and an immersive viewing and audio experience.
The Cloud TV X2, CloudWalker’s flagship Smart TV, is India’s First 4K-Ready Full HD smart TV on Android 7.0 Nougat. The state-of-the-art smart TV is available in five screen sizes – 32” | 40”| 43” | 50” | 55” – and can be purchased on Amazon.
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Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
