Ad Campaigns
Cloudnine Group of Hospitals launches new campaign
Bengaluru: On Children’s Day, Cloudnine launched a heartwarming campaign that emphasises the deep bond between doctors and mothers.
The campaign highlights the trust that expecting and postnatal mothers place in their doctors—many of whom honor this bond by naming their children after those who supported them throughout their pregnancy journey.
“Our doctors don’t just care for mothers; they form deep, lasting relationships, becoming an integral part of their lives,” said Cloudnine Group of Hospitals chief digital officer & chief marketing officer Suresh Pandiyan. “This campaign celebrates the unique bond between doctors and mothers, with many mothers choosing to name their children after their doctors as a symbol of the trust and care they received.”
The series features real-life stories of mothers who named their children after Cloudnine doctors, symbolizing the compassion, expertise, and unwavering support they experienced. Through this campaign, Cloudnine reaffirms its commitment to providing exceptional care, ensuring every mother and child receives the attention they truly deserve.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
