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Clix Capital announces $40 million fresh capital infusion from existing investors
MUMBAI: Clix Capital Services Pvt Ltd (‘Clix’) – one of India’s leading digital-lending NBFCs – today announced its latest round of capital infusion of $40 million (INR280 crores) from its existing investors AION Capital Partners Ltd as well as its promoters Pramod Bhasin and Anil Chawla.
Strong focus on technology and strategic partnerships has helped Clix scale up and expand its footprint to 4 million customers in a short span of 3 years. The company is targeting a loan book of Rs 5,500-6,000 crore by the end of FY20 as compared to Rs 5,000 crore currently.
Augmenting the Company’s original capital base of $250 million (INR 1,800 crores), the latest round of funding will be used to expand the business across its varied segments especially consumer finance and digital platforms. Clix has a presence across 12 cities in India and envisages deeper penetration in these markets. With the fresh equity infusion, Clix is planning to continue its steady credit quality-led growth, focussing on the retail-lending segment to achieve a ~70% composition by March 2020. The company believes the current liquidity squeeze in the lending space is also likely to present additional opportunities for selective acquisitions.
Pramod Bhasin, Founder & Chairman – Clix Capital, elaborated on the announcement: “At Clix, we are continuously trying to bridge the credit gap in the unserved and underserved segments such as new-to-credit customers and MSMEs. Towards this objective, we use cutting-edge technologies and insightful innovations to drive lending models that are responsive to the needs of end-customers while significantly expanding financial inclusion. I’m delighted at the latest infusion of funds, which reinstates our confidence and trust in Clix’s potential. We believe that despite the current economic scenario, India represents a huge opportunity in the long-term.”
AION Capital, along with promoters Pramod Bhasin and Anil Chawla, had bought the commercial finance business of GE Capital in India in September 2016. Over the past three years, the Company has built a strong franchise of fast-growing businesses across SME lending, consumer finance, mortgages and equipment finance segments. Clix leverages technology, data and deep analytics to provide unparalleled credit access and a seamless experience to its customers. Sound risk management practices and a heavy focus on data-driven decision-making help the Company maintain great portfolio quality.
On the latest capital infusion, Parth Gandhi, Senior Partner and Managing Director – AION Capital, commented: “Quality and scale will determine success in financial services in the future. Apart from infusion of capital, as majority partner, we are committed to bring in our global best experiences and expertise of technology and practices to Clix’s business. Our attempt would be to grow the Clix business steadily while maintaining a watchful eye on asset quality and profitability.”
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
