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Clio’s to honour Bob Isherwood with Lifetime Achievement Award
MUMBAI: Saatchi & Saatchi worldwide creative director Bob Isherwood has been selected by the International Clio Awards to receive the Lifetime Achievement Award for 2007. The seventh annual award, in recognition of outstanding and ongoing contribution by an individual who is leading the industry forward, will be presented on 10 May during the 48th annual Clio Festival in Miami’s South Beach from 9-12 May.
“Bob Isherwood embodies a professional and personal tradition of creative leadership, integrity and dedication to great ideas that make a difference,” said Clio Awards executive director Ami Brophy. “The Clio jury members experienced this first-hand when Bob was executive chairman of the 2004 Clio Television/Film jury when he served as a true inspiration to the entire panel. Bob remains a passionate advocate for the ad industry as a whole and clearly reflects the essence of the Lifetime Achievement Award as someone at the ever-changing vanguard.”
“We struggle through life for recognition,” said Isherwood. “Recognition for who we are. Recognition for our ideas. Recognition for our clients. I’m truly honored to receive this recognition from Clio, particularly when I was assured it was the ongoing Lifetime Achievement Award. Apparently former honorees have also insisted on this.”
With an advertising career spanning more than three decades, New York-based Isherwood’s work has been documented and endorsed by the industry’s most prestigious organizations. He has been recognized by the Clio Hall of Fame, named Australia’s leading creative director, won Australia’s first Gold Lion for Cinema at the Cannes International Advertising Festival, and is among the few people to have won the British Design and Art Directors Gold award for Advertising, informs an official release.
Australian-born Isherwood gave up is first job as an apprentice auto mechanic for the ad world and now also serves as chairman of the Saatchi & Saatchi Worldwide Creative Board. His previous background included six years as a creative group head for Young & Rubicam London, and 10 years with Collett Dickenson Pearce & Partners, which at that time was often regarded as the world’s most creative advertising agency. In 1982, he returned to Australia to become a founding partner of the Campaign Palace Sydney.
Isherwood joined Saatchi & Saatchi in 1986. He was appointed creative director in 1988, chairman of the Worldwide Creative Board in 1995, and worldwide creative director in 1996.
The panel of judges include Buzz Aldrin, Edward de Bono, David Byrne, Brian Eno, Danny Hillis, Baz Luhrmann, John Maeda, Lou Reed and others.
“Bob’s vision and leadership have been instrumental in transforming Saatchi & Saatchi from an ad agency to a global ideas factory,” said Saatchi & Saatchi worldwide CEO Kevin Roberts. “His pursuit of creative excellence is an inspiration to thousands of our people around the world. Bob is an amazing talented individual and a great friend, a rare once-in-a-lifetime personality who has really made a difference.”
Isherwood joins a list of past Clio Lifetime Achievement Award honorees, including Bob Greenberg, chairman/CEO, chief creative officer, R/GA; John Hegarty, chairman/worldwide creative director, Bartle Bogle Hegarty (BBH) and executive chairman of the 2007 Clio Awards Television jury; Lee Clow, chairman/chief creative officer, TBWAWorldwide; Neil French, former worldwide creative director at Ogilvy and WPP; David Abbott, cofounder of Abbott Mead Vickers, and Tony Kaye, director and cinematographer.
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Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
