MAM
Clensta onboards Mamaearth’s Ashish Mishra as co-founder and chief business officer
Mumbai: Personal care brand Clensta has announced the addition of industry leader Ashish Mishra to its C-Suite. Mishra comes on board as Clensta’s co-founder and chief business officer (CBO), who along with founder Puneet Gupta, is set to scale the brand to greater heights.
Mishra brings into his new role, a wealth of experience from a career spanning almost two decades. Mishra headed the General Trade, Modern Trade, HORECA, Institutional, International & Alternate and Salons business at MamaEarth (Honasa Consumer Limited). Under his leadership, the company clocked around 2500 per cent growth, with Mishra driving revenue of more than Rs 500 cr. a year which he grew from close to Rs 2 cr. a month, within three years and led a team of more than 1,500 people. Mishra has also been associated with market-leading institutions such as Reliance, Tata Group, VLCC, and Russian Medicom through his extensive career, where he has consistently demonstrated his dynamic and result-oriented approach.
At Clensta, he will head the retail and online sales channels, along with playing a significant role in driving the growth of the International, Institutional, and Alternate channels thereby enhancing the brand’s reach and presence across markets. Ashish’s experience in this industry will be instrumental in driving strategic decisions at the company and will also contribute towards the Company’s growth capital raising initiatives.
“I am excited to be given this opportunity to work closely with Puneet and his talented team. IIT Delhi backed Clensta has already disrupted the personal care space with its customer-centric approach and innovative offerings and I am confident that together, we will scale this brand to greater heights in the years to come.” said Mishra.
“We are thrilled to have Ashish on board who will add tremendous value to Clensta with his experience as an industry leader for almost 20 years. His rich experience and proven track record of scaling D2C businesses make him an invaluable addition to our team. More than anything, he shares Clensta’s vision to disrupt the personal care landscape in India and across the world through our range of effective, unique and affordable products. Clensta has so far worked on owning the product value chain and with Ashish on board, we are looking at a hockey stick growth by owning the distribution value chain,” said Clensta founder Puneet Gupta.
Clensta recently joined hands with the actress Parineeti Chopra as an investor, partner and brand ambassador. Since its inception, Clensta has secured funding from notable investors like the Royal Family of UAE, EXIM bank and various other angel platforms, which it is pumping back into the business to expand the inventory and customer base.
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
