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Cleartrip unveils Video Stamps in TV branding
MUMBAI: Wieden+Kennedy has conceptualised an innovative television branding campaign for travel portal Cleartrip.
The agency has come up with 10-second video stamps that go on air today which are designed to be quick reminders for people to book for the upcoming holiday season with Cleartrip‘s products.
As an extension of the brand‘s soul and a symbol of its quick service, the video stamps take up only as little time as necessary to effectively remind people of Cleartrip‘s products and what they do, while simultaneously providing a peek into the brand‘s quirky personality.
Through these stamps, the brand speaks in a tone and style that is true to its personality. Produced by Hello Robot and directed by Helen Clemens, the 10-second video stamps playfully bring Cleartrip‘s unique vibe to life. The video stamps will also be available on Cleartrip‘s Facebook page.
Cleartrip co-founder Hrush Bhatt said, “At Cleartrip, we‘re always pushing the envelope to clear everything out of the way for your trip. Our products have always been built with one clear goal – to help you book your travel without getting in your way. The ‘It‘s all Clear‘ video stamps are designed to tell people that when they book flights, trains and hotels, they should do it with a brand that‘s simple, clutter-free and clear. It works better, it looks better, and it feels better.”
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
